Experienced B2B Copywriter, Retail, Retail Technology

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3 days ago

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THINKINK

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B2B • Retail • Transport

THINKINK is a specialized, industry-focused B2B communications and PR agency that helps senior leadership, sales, product, and marketing teams craft and amplify messages to increase visibility, shape industry conversations, and support the sales process. The firm concentrates on a small set of interconnected sectors—including aviation, loyalty, payments, retail, sustainability, and travel—and leverages roughly 20 years of industry experience to deliver targeted PR, thought leadership, and B2B communications that resonate with decision-makers.

11 - 50 employees

Founded 2004

🤝 B2B

🛒 Retail

🚗 Transport

📋 Description

• Write about in-store trends and new technologies in the retail industry • Cover retailer loyalty programs, promotional strategies, shopper marketing, and consumer buying behaviors • Make recommendations to optimize copy for different formats

🎯 Requirements

• Extensive experience writing about the North American retail industry • Written extensively for retail trade media • Written extensively for retail technology companies • Worked within an agency environment or contracted with an agency • Written for multiple clients at any one time • Written content for business-to-business companies • Written content for different formats including articles, case studies, whitepapers, marketing materials, newsletters, social media posts, website pages, and presentation talking points • Comfortable conducting interviews and calls to gather information