Paid Ads Specialist – B2B Lead Generation

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4 hours ago

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Tilt

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eCommerce • Retail • B2C

Tilt is a dynamic platform that provides an interactive shopping experience through live shows, auctions, and giveaways. Users can download the Tilt app to become sellers and participate in live retail activities. Tilt integrates a lively shopping environment with technological ease, where buyers and sellers connect in real-time.

2 - 10 employees

🛍️ eCommerce

🛒 Retail

👥 B2C

📋 Description

• Build and execute a B2B lead generation strategy targeting resellers, brands, and retailers across the UK & EU. • Set up, manage, and optimise HubSpot pipelines, automations, and integrations. • Build fast, high-converting landing pages (Webflow, HubSpot CMS, Notion pages, or no-code tools). • Implement Typeform (or similar) for lead capture, qualification and routing. • Analyse competitor outreach + funnel strategies and apply insights to improve acquisition. • Take ownership of lead quality, calling leads to verify interest + needs + readiness. • Set up clear reporting across CPL, CPA, conversion rates, lead velocity, and funnel health. • Collaborate with sales, category managers, and product to align messaging and targeting. • Scale lead-generation channels to deliver consistent, high-intent B2B leads at efficient payback periods. • Drive down Cost per Lead (CPL) and Cost per Close (CPCL) through channel and funnel optimisation. • Build multichannel acquisition across LinkedIn Ads, Meta, TikTok, cold email, content, webinars, events, and partnerships. • Develop and test new B2B landing pages, funnels, and qualification frameworks. • Lead the development of an in-house outbound engine (email sequencing, CRM enrichment, data tools). • Make product and onboarding recommendations to improve B2B conversion and reseller experience. • Support category teams by generating lead lists for retailers, wholesalers, and niche brands. • Build and manage external agencies or freelancers (performance, copy, design) when needed. • Stay on top of market trends and competitor messaging to keep our approach fresh and relevant.

🎯 Requirements

• 3+ years in B2B demand generation, growth, or performance marketing (ideally SaaS, marketplace, or lead-gen heavy environments). • Proven experience building a B2B lead-acquisition engine that delivers a consistent flow of qualified leads and drives measurable increases in closed-won deals — not just volume, but high-intent leads that convert. • Deep working knowledge of HubSpot CRM, automation, workflows, lists, and reporting. • Ability to build and iterate landing pages quickly (Webflow, no-code, or HubSpot CMS). • Experience using Typeform, Zapier/Make, or workflow tools for smart qualification + routing. • Strong understanding of lead funnels, attribution, ICP targeting, and data-driven optimisation. • Comfortable jumping on calls to qualify leads, understand objections, and feed insights back to the funnel. • Strong analytical skills—you obsess over CPL, conversion rates, and funnel drop-offs. • Ability to work cross-functionally with sales, categories, product, and data. • Nice to have: • Understanding of retail, wholesale, e-commerce, or marketplaces.

🏖️ Benefits

• 29 days off • Your birthday off, no questions asked • Share options to become a true stakeholder in our success.