Tipalti
1001 - 5000 employees
Tipalti is the only global payables automation solution to streamline all phases of the AP and payment management workflow in one holistic cloud platform. Tipalti makes it painless for accounts payable departments to manage their entire supplier payments operation. The solution addresses everything from supplier onboarding and vetting, to tax and regulatory compliance, invoice processing, payments to suppliers anywhere in the world in a wide range of payment methods and currencies, supplier payment status communications, to closing the loop with payment reconciliation and reporting.
Conversion Optimization Manager, 6 Month Contract
🔥 0 minutes ago
🇨🇦 Canada – Remote
⏳ Contract/Temporary
🟡 Mid-level
đźź Senior
đź“Š Conversion Rate Optimizer (CRO)
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Tipalti
1001 - 5000 employees
Tipalti is the only global payables automation solution to streamline all phases of the AP and payment management workflow in one holistic cloud platform. Tipalti makes it painless for accounts payable departments to manage their entire supplier payments operation. The solution addresses everything from supplier onboarding and vetting, to tax and regulatory compliance, invoice processing, payments to suppliers anywhere in the world in a wide range of payment methods and currencies, supplier payment status communications, to closing the loop with payment reconciliation and reporting.
đź“‹ Description
• Execute against the existing A/B test roadmap using Amplitude Experiment launching, monitoring, and analyzing tests with minimal ramp time • Maintain test backlog prioritization based on CVR impact and traffic volume • Ensure statistical rigor: sample sizing, significance thresholds, and clean result interpretation • Document all test results, learnings, and winning variants for program continuity • Support high-visibility web launches with testing validation and pre/post conversion analysis • Collaborate with agency and internal stakeholders • Own weekly and monthly CVR reporting by channel (paid, organic, direct) using Amplitude and Hockeystack dashboards • Flag funnel anomalies and conversion drops proactively - diagnose root cause and recommend corrective action • Implement quick-win, non-test CVR improvements (copy updates, UX fixes, form optimizations) as needed • Maintain reporting cadence and stakeholder visibility throughout the engagement • Leverage existing Segment (Twilio CDP) audience segments for on-site personalization and support development of playbooks • Collaborate with Demand Gen to ensure PPC landing pages are aligned with campaign messaging and audience targeting • Support high intent page and GTM testing and validation across the business • Support any intent-based targeting initiatives in flight during the contract period • Serve as the day-to-day CRO point of contact for Web Dev, Design, Demand Gen, Product, and Marketing Ops • Partner with Marketing Ops to maintain Salesforce attribution integrity for web-influenced pipeline • Communicate test status, CVR performance, and key findings clearly and concisely to marketing leadership • Maintain thorough documentation of all active tests, decisions, and program status throughout the engagement • Deliver a clean end-of-contract handoff: test history, roadmap status, personalization playbooks, and open items
🎯 Requirements
• 4+ years of hands-on CRO experience - you can own a program independently from day one • Direct experience with Amplitude Experiment and Amplitude Analytics (required) • Familiarity with Segment (Twilio CDP) for behavioral audience building and targeting • Strong analytical fluency: funnel analysis, CVR diagnosis, and test result interpretation • Experience with Google Tag Manager, GA4, and Salesforce reporting • Comfortable working cross-functionally with web, design, and demand gen teams • Clear, concise communicator - you lead with the insight and the action, not the detail • B2B SaaS or fintech experience preferred; ability to understand a complex buying journey is essential
🏖️ Benefits
• Remote working model • Competitive salary • Matching RRSP • 15 days of PTO • Phone/internet allowance • Regular company-wide social events • Multiple ERG groups celebrating our diversity and creating an inclusive culture
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