Product Marketing Manager

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November 13

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toogeza

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Recruitment • HR Tech • B2B

Toogeza is a recruitment and consultancy firm based in Ukraine, specializing in finding talent and providing recruitment solutions for tech companies. They offer a range of services including recruiting, sourcing, selection, onboarding assistance, auditing and setting up HR processes, and recruitment process outsourcing. Toogeza acts as a partner, deeply integrating into the hiring process by offering market insights and helping create team structures. They provide versatile hiring services for various tech domains, markets, and roles. Their core values include talent, top quality, trust, and tenacity. They serve clients worldwide, helping them find suitable candidates for both technical and leadership roles across different industries and markets.

11 - 50 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

📋 Description

• Lead the MarTech team as a product manager, defining and prioritizing the backlog to meet key marketing needs with a focus on building and accelerating conversion funnels. • Own the product side of marketing funnels — from hypothesis and task setting to implementation, measurement, and iterative improvement. • Continuously generate and prioritize funnel-related initiatives for marketing units (UA, Affiliates, SEO, Creative, etc.) aimed at doubling key conversion metrics during the probation period. • Decompose and optimize funnel components, including landing pages, quizzes, paywalls, payment flows, A/B tests, time-to-value, and retention triggers. • Manage the unified MarTech backlog: collect requests from multiple marketing teams, maintain clear priorities, SLAs, and transparent delivery statuses. • Drive the team’s delivery performance together with the tech lead — plan sprints, monitor readiness and quality, remove blockers, and ensure timely releases. • Apply a strong data-driven approach — set measurable goals, track events and metrics, validate A/B tests, and make fast, evidence-based product decisions. • Collaborate closely with marketing and product stakeholders to align priorities, resolve conflicts, and ensure clear communication on “what / why / when.” • Foster a culture of rapid experimentation and learning, shortening feedback loops and maximizing time-to-impact.

🎯 Requirements

• 3+ years of experience in Product Manager, Product Marketing Manager, or MarTech Product Management roles with a direct focus on funnel optimization and conversion growth. • Strong analytical mindset: defining and tracking metrics, interpreting data, running A/B tests, and working with tools like Amplitude, GA, or BI systems. • Hands-on experience in backlog management, prioritization, and sprint rituals, collaborating closely with engineering, design, and QA teams. • High execution speed and strong focus on delivering measurable value — able to move fast and drive impact. • English: Upper-Intermediate or higher (strong written communication required; spoken English is a plus).

🏖️ Benefits

• Impact: direct influence on company revenue through conversion funnels and MarTech tools that power all marketing channels. • Environment: fast-paced startup culture with minimal bureaucracy and full ownership over the *“how to get it done.”* • Growth: a clear track toward a **CMO role **possible, or the opportunity to switch into **Product Manager for a new product line**. • Domains: flagship product in **AI Companions**, alongside a **new product in the mental health space**.