Growth Designer

Job not on LinkedIn

November 24

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TRACTIAN

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Enterprise • Industrial • Energy

TRACTIAN is a company specializing in Asset Performance Management, providing industry-leading solutions to ensure zero downtime for manufacturing plants. With products like Smart Trac Condition Monitoring & Auto Diagnosis and TracOS™ Maintenance Management Software, TRACTIAN enables plant managers to predict failures, avoid downtime, and manage assets efficiently. Their solutions also focus on energy efficiency, transforming energy consumption data into profit. TRACTIAN collaborates with industries such as automotive, mining, oil and gas, and pharmaceuticals, offering advanced insights and AI-powered diagnostics to enhance machine reliability and operational efficiency.

51 - 200 employees

🏢 Enterprise

⚡ Energy

📋 Description

• Develop creatives for paid channels (Meta, Google, LinkedIn) with a strong focus on testing hypotheses and improving CAC and CVR. • Plan and execute A/B and multivariate tests for ads, creative concepts, headlines, CTAs, formats, and messaging. • Build creative frameworks and testing matrices to scale winners and retire underperformers quickly. • Design and optimize landing pages with a conversion-first mindset, using data from heatmaps, analytics, and funnel behavior. • Develop visual and structural templates for lifecycle emails, nurturing flows, and outbound sequences. • Create testable design hypotheses based on data. Prioritize experiments using impact vs. effort and performance goals. • Collaborate with Performance Marketing, Growth, and Product Marketing teams to design, launch, and analyze tests. • Document learnings and build a growing library of insights to scale across regions. • Maintain a performance-focused design system that supports rapid iteration without sacrificing quality. • Work with PMM and Paid Media on messaging frameworks and creative angles per segment, industry, or channel.

🎯 Requirements

• 3+ years of experience in performance design, paid media creatives, CRO, or growth-focused design. • Strong portfolio showing LPs, ads, experiments, creative iterations, and measurable impact. • Proficiency in Figma and familiarity with testing tools (Google Optimize, VWO, Convert, HubSpot tests, or equivalents). • Solid understanding of funnel mechanics, CRO principles, and experimentation frameworks. • Analytical mindset. Able to read data, identify insights, and turn them into creative tests. • English proficiency for daily collaboration with US, MX, and BR teams.