GTM Data Analyst

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September 30

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TRACTIAN

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Enterprise • Industrial • Energy

TRACTIAN is a company specializing in Asset Performance Management, providing industry-leading solutions to ensure zero downtime for manufacturing plants. With products like Smart Trac Condition Monitoring & Auto Diagnosis and TracOS™ Maintenance Management Software, TRACTIAN enables plant managers to predict failures, avoid downtime, and manage assets efficiently. Their solutions also focus on energy efficiency, transforming energy consumption data into profit. TRACTIAN collaborates with industries such as automotive, mining, oil and gas, and pharmaceuticals, offering advanced insights and AI-powered diagnostics to enhance machine reliability and operational efficiency.

51 - 200 employees

🏢 Enterprise

⚡ Energy

📋 Description

• Identify key patterns in the pipeline and customer base to highlight the next big opportunities for sales. • Work with BI and GTM data team to gather the relevant data and insights for sales team to drive large expansion projects. • Maintain forecast data structures to project accurate company revenue results. • Deliver monthly pipeline analyses from Leads to Deals Won to identify bottlenecks, root causes, and scalable opportunities. • Create and follow up on action plans with stakeholders to address identified bottlenecks. • Report results and insights to C-suite and GTM leadership, driving alignment and accountability. • Segment high-performing markets/accounts using conversion rates, CAC payback, LTV, GRR/NDR, ARPA, churn. • Build and maintain marketing and sales pipeline dashboards in HubSpot and other BI tools. • Develop market mapping analyses (TAM, segment growth, competition) to guide new investments. • Conduct territory capacity and coverage analyses to optimize sales allocation. • Support enablement materials and training to translate data insights into playbooks and process improvements. • Build attribution models, cohort tracking, and funnel diagnostics to support lifecycle and campaign analysis. • Partner closely with RevOps, Enablement, and Sales Leadership to improve seller workflows, define KPIs, and ensure data consistency.

🎯 Requirements

• 2+ years of experience in GTM Systems, GTM Strategy, Revenue Operations, or Data/Analytics—preferably in high-growth B2B SaaS. • Hands-on experience with CRM and GTM systems (like HubSpot or Salesforce). • Proven experience reporting to C-suite with strong communication, summarization, and presentation skills. • Expertise managing large datasets and turning insights into actionable recommendations. • Strong problem-solving skills and a bias for automation and scalability. • Ability to collaborate cross-functionally and translate technical concepts for non-technical audiences. • Comfortable working autonomously in fast-paced environments. • English proficiency. • Alignment with Tractian’s mission and values. • SQL knowledge and experience. • Experience in segmentation / ICP projects. • Background across both sales and data functions.