Lifecycle Marketing Specialist

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September 4

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TRACTIAN

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Enterprise • Industrial • Energy

TRACTIAN is a company specializing in Asset Performance Management, providing industry-leading solutions to ensure zero downtime for manufacturing plants. With products like Smart Trac Condition Monitoring & Auto Diagnosis and TracOS™ Maintenance Management Software, TRACTIAN enables plant managers to predict failures, avoid downtime, and manage assets efficiently. Their solutions also focus on energy efficiency, transforming energy consumption data into profit. TRACTIAN collaborates with industries such as automotive, mining, oil and gas, and pharmaceuticals, offering advanced insights and AI-powered diagnostics to enhance machine reliability and operational efficiency.

51 - 200 employees

🏢 Enterprise

⚡ Energy

📋 Description

• Map journeys and define hypotheses by ICP, segment, and buying stage; translate into nurture, sales acceleration, and acquisition programs. • Build and manage automations (email, in-app, alerts/WhatsApp when applicable) using behavioral and firmographic triggers with dynamic personalization. • Design and maintain lead scoring and MQL/SQL criteria with RevOps; streamline handoff to Sales to reduce leakage and lag. • Create and iterate content by stage: problem framing, solution education, proof (case studies), ROI/TCO, objection handling. • Instrument data flows between CRM, marketing automation, product usage, and intent to power segmentation and next-best-action. • Establish lifecycle KPIs and run continuous experiments to improve conversion rates, time-to-SQL, pipeline velocity, win rate, and expansion revenue. • Collaborate with CS on onboarding/adoption programs, health scoring inputs, and cross-sell/upsell plays. • Own deliverability, consent/compliance, and governance (naming, UTMs, tagging, tracking).

🎯 Requirements

• 5+ years in Lifecycle/CRM/Marketing Automation in B2B SaaS with demonstrated pipeline and revenue impact. • Proficiency with marketing automation platforms (HubSpot/Marketo/Braze, etc.) integrated with CRM (Salesforce/HubSpot). • Strong data orientation: segmentation, scoring models, experiment design, and multi-touch attribution. • Proven ability to design and ship complex multi-branch flows and maintain them at quality and speed. • Excellent cross-functional collaboration with Sales, PMM, RevOps, and CS. • Bachelor’s in Engineering, Marketing, Data/Analytics, or related fields. • Advanced English skills