Senior Product Manager, Attribution & Pixel

September 29

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Triple Whale 🐳

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eCommerce • SaaS • Artificial Intelligence

Triple Whale is a comprehensive data platform designed for business intelligence, analytics, and marketing efficiency. It consolidates first-party and zero-party data into a single source of truth, offering brands reliable insights and powerful tools for data-driven decisions. Its features include AI-powered insights with Moby, customizable dashboards, forecasting tools, and integration with various e-commerce and marketing platforms. Trusted by over 20,000 brands, Triple Whale facilitates strategic growth, operational efficiency, and enhanced customer engagement through advanced data analytics and automation solutions.

51 - 200 employees

🛍️ eCommerce

☁️ SaaS

🤖 Artificial Intelligence

📋 Description

• Own the foundation of truth for media performance: Triple Whale Pixel, identity/events, and post-purchase survey data flowing into attribution models • Partner with data science, engineering, and design to deliver accurate, privacy-aware measurement across Shopify and non-Shopify stacks • Drive roadmap for MTA models (time-decay, position-based, Markov/Shapley-style), model calibration, and QA against ground truth • Lead Pixel & ID Graph efforts: event schema, client/server capture, identity resolution (deterministic/probabilistic), cookie-constrained environments, anti-duplication, and p95 latency targets • Instrument and optimize post-purchase surveys: instrumentation and bias-aware ingestion, UX to maximize completion without hurting conversion • Ensure data quality & reliability: instrumentation, monitoring, backfills, replay, and alerting for event loss, duplication, and delay SLOs • Oversee privacy & compliance: consent flows, hashing/PII handling, data retention, GDPR/CCPA/CPRA alignment, and platform policy adherence • Shape AI Co-pilot features: explainable recommendations, automated anomaly detection, model selection suggestions, and “next dollar” guidance with guardrails • Expand ecosystem integrations: Shopify, BigCommerce, WooCommerce, custom carts, server-side GTM, Segment/mParticle/RudderStack, and headless stacks

🎯 Requirements

• 5+ years in product management (ideally 8+), shipping data/analytics/adtech products at scale • Strong technical literacy: pixels, eventing, IDs, cookies/ITP, server-side tagging, APIs, schema design • Proven collaboration with data science on model-backed features; comfort trading off accuracy, explainability, and UX • Excellent narrative skills—turn complex measurement into crisp stories and decisions • English required; Hebrew a plus • Ability to work Eastern Standard Time (EST) hours or be located on the East Coast (prioritized)

🏖️ Benefits

• Greatest Team: A world-class team of the brightest and most talented out there! Work with fun, hardworking, kind, nice people who are passionate about what they do • Compensation: Competitive salary, benefits, and equity • Family Focus: Parental leave and flexibility for families • Time Off: Generous PTO • Healthcare: Excellent medical, dental, and vision coverage • 401K: 3% matching