Analytics Senior Manager

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April 26

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Truform Media Group, LLC

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B2B • Marketing • Media

Truform Media Group, LLC is an integrated media agency comprised of creative and analytics experts dedicated to enhancing client marketing results. Acting as a natural extension of their clients' marketing departments, Truform adapts to the evolving needs of its partners through its diverse capabilities. The agency focuses on delivering performance-driven strategies that aim to create significant impacts on brand visibility and effectiveness.

11 - 50 employees

🤝 B2B

📱 Media

📋 Description

• Manage all aspects of digital analytics, in collaboration with the Director of Analytics, for designated client(s) - from strategy to reporting • Work directly with internal and client teams to develop a testable, trackable data strategy grounded in historical / industry insights and based on hypotheses • Tracking Implementation • Work with internal team to create and execute attribution, measurement, and tagging plans for all digital data inputs • Google Tag Manager • Marchex (call tracking) • Google Analytics Universal analytics and GA4 • UTM code implementation • Set-up and manage data inputs and dashboards within business intelligence platform (Domo) • Reporting • Regularly analyze performance and optimization of campaign strategy • Pulling data from Google Analytics (GA) and business intelligence platform (Domo) into client presentations, and building out presentation slides • Build performance reports for client stakeholders • Communicate and present ideas effectively and efficiently • Visualize data intuitively using Looker Studio and excel. • Manage the Analytics Coordinator role

🎯 Requirements

• Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations for client reports. • 3-5 years experience implementing analytics reporting and tagging either client-side or in a marketing capacity. • Familiarity with healthcare marketing a plus • Strong problem solving, quantitative and analytical abilities. • Strong ability to plan and manage numerous processes, people and projects simultaneously. • Strong drive to solve potentially abstract problems with solutions grounded in data. • Experience leading client presentations. • Self-motivated to work for a remote team. • Experience with data platforms such as Tableau or Domo, Google Analytics, and Google Tag Manager. • Strong experience in Excel. • Experience with SQL.