Lifecycle Marketer – Contract

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October 23

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Bree

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Fintech • B2C

Bree is a Canadian fintech company that provides small, short-term cash advances (up to CA$500) and an optional membership for consumers to avoid overdraft and predatory payday loans. It offers a tip-based, no-interest/no-fee cash advance model, a budgeting tool, and a weekly newsletter aimed at improving users' financial wellness, with clear repayment terms and mobile app access. Bree emphasizes community support and transparency in its mission to help Canadians manage short-term cash shortfalls.

11 - 50 employees

Founded 2021

💳 Fintech

👥 B2C

📋 Description

• Design and implement end-to-end customer journeys and campaigns in Customer.io across channels like email, SMS, and push notifications. • Write clear, compelling, and on-brand copy for all lifecycle marketing communications. • Strategically segment our user base to deliver highly personalized and relevant messages. • Execute A/B tests on subject lines, creative, and timing to continuously improve performance. • Analyze campaign results and key metrics (e.g., open rates, click-through rates, conversion) to identify opportunities for optimization. • Collaborate with product and data teams to define key customer events and triggers for automation. • Maintain an organized and well-documented library of templates, audiences, and journey logic.

🎯 Requirements

• Demonstrated experience in lifecycle marketing and marketing automation. • Direct, hands-on experience setting up journeys and campaigns in Customer.io is a must. • Experience working in a B2C consumer fintech, lending, or similar industry is a strong plus. • Strong copywriting skills with a proven ability to write for different channels and audiences. • An analytical mindset with experience in A/B testing and performance reporting. • Exceptional project management skills to manage multiple campaigns and deadlines. • A solid understanding of data segmentation and how to use it to create personalized user experiences. • Familiarity with HTML and CSS for minor template adjustments is a plus.

🏖️ Benefits

• Working on exciting projects • Remote work flexibility • Professional growth opportunities