Director of Strategy – Influencer Marketing

Job not on LinkedIn

October 10

Apply Now

Receive Emails with Similar Jobs

Top Shelf® Academy

WebsiteLinkedInAll Job Openings

Education • Real Estate • Fintech

Top Shelf® Academy is a learning platform focused on real estate finance, offering courses and certifications designed to help students and professionals break into the private equity real estate industry. Founded by Eric Bergin, the academy provides expert-led training in financial modeling and underwriting, drawing from extensive industry experience with over 200 clients and $26 billion in underwriting within the last year. Their courses cater to a broad audience, from college students to established professionals seeking to enhance their skills in real estate finance.

2 - 10 employees

📚 Education

🏠 Real Estate

💳 Fintech

📋 Description

• Be the senior strategic partner for priority accounts—setting vision, frameworks, and testing agendas that ladder to client KPIs • Architect multi-channel creator ecosystems and content architectures that align platform algorithms with brand goals • Shape and present high-impact POVs to C-suite and Executive stakeholders • Simplify complexity into crisp stories and decisions • Drive renewals and expansions with clear hypotheses, measurement plans, and ROI narratives • Build a social-first insights hub that transforms cultural signals and audience data into actionable creative direction • Leverage social listening, audience intelligence, and platform analytics to spark ideas that influence campaign concepts and creator casting • Leverage AI-powered systems to accelerate trendspotting, creative ideation, and content intelligence • Define creator selection rubrics and brand-safe guardrails; champion inclusive casting and community-led creative • Decode algorithmic shifts and cultural signals into actionable creative and channel bets • Manage and mentor a team of strategists and analysts • Set standards for writing, storytelling, and visual craft • Resource plan across accounts; scope, price, and forecast strategy work in partnership with Account Management and Ops • Uplevel deck quality and strategic rigor • Co-lead concept development and testing roadmaps • Increase pitch conversion with standout strategy and creator POVs • Shape thought leadership, webinars, and case studies; represent The Shelf externally • Inform roadmap for internal tools and UI/UX; translate strategist needs into requirements

🎯 Requirements

• 8–12+ years in strategy, brand/creative strategy, social/influencer, insights, or similar • 3+ years leading strategists or cross-functional teams • Portfolio of work that ties cultural insight to measurable performance • Elite storytelling: you bring clarity to complexity and can command a room • Fluency with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, and ChatGPT—or equivalent • Strong deck craft (Google Slides/PowerPoint) and a bias for structured frameworks • Bonus: trend forecasting, creator discovery, or early-stage AI experience; startup/agency/marketing-tech background • Major Bonus: strong visual design sensibility

🏖️ Benefits

• 100% covered healthcare • Flexible PTO • Company holidays that actually get honored • In-person off-sites in Atlanta to foster real connection