CRM Journey Manager – Part-Time, Temporary

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November 25

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The Travel Corporation

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B2C

The Travel Corporation is a global travel and tourism company committed to providing transformative travel experiences. With a passion for exploring the world, the company offers a variety of travel styles and destinations, from guided luxury tours to tailor-made adventures. Their focus on sustainability is evident through initiatives like the TreadRight Foundation, which works to make travel a positive force for good by addressing impacts on the planet, people, and wildlife. As a family of brands, The Travel Corporation aims to fulfill the human urge for connection and learning through travel, while adhering to a sustainability strategy aligned with the UN Global Goals.

5001 - 10000 employees

Founded 1920

👥 B2C

📋 Description

• Build and deploy customer journeys using TTC’s CRM and email marketing platform (Marketing Cloud). • Utilize email templates that reflect brand voice, tone, and visual identity. • Utilize data extensions as needed to create personalized and dynamic emails. • Work with Sr CRM Manager to segment audiences for personalized communications. • Conduct A/B testing for subject lines, CTAs, send times, and creative layout. • Monitor and report on key performance metrics (open rate, click rate, conversions). • Ensure all emails are CAN-SPAM and GDPR compliant.

🎯 Requirements

• 5+ years of experience in email marketing, preferably B2B. • Expert with Salesforce Marketing Cloud. • Expert in email design best practices and HTML/CSS for formatting. • Excellent organizational and time management skills. • Strong attention to detail and commitment to accuracy. • Ability to work independently and cross-functionally.