Global Events Marketing Manager

🕒 July 17

🇺🇸 United States – Remote

💵 $87.8k - $109.9k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎪 Events

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Twilio

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🔌 API

🤝 B2B

API • B2B

Twilio is a leading provider of cloud communications services that enables developers to build innovative communication solutions. Founded in 2008, Twilio has democratized access to communication channels such as voice, text, chat, video, and email through easy-to-use APIs. With headquarters in San Francisco and a global presence, Twilio empowers organizations of all sizes to engage effectively with their customers by integrating these communication capabilities into their applications.

📋 Description

• Lead audience acquisition and engagement strategy for priority flagship customer events, including SIGNAL, SIGNAL World Tour, and Exec Connect • Build integrated event marketing plans across email, web, paid, social, sales activation, field marketing, partner channels, internal advocacy, and other acquisition channels • Own event campaign calendars, messaging plans, audience segmentation, channel mix, and optimization plans • Develop clear, compelling, on-brand event marketing copy across email journeys, web pages, registration flows, sales enablement, internal communications, promotional assets, and know-before-you-go communications • Partner with Marketing Operations to execute campaigns in Marketo, manage targeting and segmentation, monitor registration pacing, and align execution with lead capture, attribution, and reporting requirements • Use Salesforce, Tableau, Excel, and related marketing data sources to analyze campaign performance, registration trends, conversion rates, show-rate risks, audience quality, and pipeline contribution • Build dashboards, reports, and pacing updates • Test and optimize messaging, subject lines, channels, audience segments, conversion paths, and engagement tactics • Localize global campaign strategies for SIGNAL World Tour with Field Marketing and regional teams • Support Exec Connect audience communications with executive stakeholders, sales teams, and event leads • Coordinate promotional moments with Corporate Communications, Social, Press Relations, Analyst Relations, Twilio.org, Developer Community, and Advertising teams • Develop sales activation and employee advocacy programs • Build scalable event marketing playbooks, templates, best practices, reporting models, and campaign frameworks

🎯 Requirements

• 5+ years of experience in marketing, growth marketing, demand generation, field marketing, campaign marketing, or event marketing • 3+ years of experience supporting B2B events, customer events, field events, executive events, or event-led marketing campaigns • Experience building integrated marketing campaigns across email, web, digital, social, paid, sales activation, field marketing, or partner channels • Strong understanding of the B2B marketing funnel, including audience segmentation, lead capture, conversion, attribution, pipeline influence, and ROI measurement • Experience using Marketo, Salesforce, Tableau, Excel, or similar platforms • Strong Excel skills, including data manipulation, trend identification, performance comparison, and reporting views • Excellent written and verbal communication skills • Experience partnering cross-functionally with marketing, communications, sales, field marketing, developer relations, and regional teams • Strong analytical mindset and ability to optimize campaigns based on data • Ability to manage multiple workstreams, deadlines, stakeholders, and campaign dependencies • Ability to create playbooks, templates, best practices, and repeatable campaign processes • Role is open to candidates outside California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State

🏖️ Benefits

• Competitive pay • Generous time off • Parental leave • Wellness leave • Healthcare • Retirement savings program • Equity plan eligibility • Corporate bonus plan eligibility • 401(k) retirement account • Paid sick time • Paid personal time off • Paid parental leave • Employee support for volunteering and donation efforts