Vice President, Marketing

Yesterday

🌲 North Carolina – Remote

Although this job is listed in North Carolina, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

🎡 Marketing

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Momentus Technologies

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SaaS • Enterprise

Momentus Technologies is a company renowned for its comprehensive venue and event management software solutions. By uniting cutting-edge technologies and industry expertise, Momentus helps organizations manage a diverse range of events across various spaces such as convention centers, corporate settings, stadiums, arenas, and arts & culture venues. The company's platform integrates various tools like CRM, booking, event management, and reporting, allowing seamless access to data and streamlined processes for users. With a focus on optimizing space utilization, improving operational efficiency, and enhancing the overall event experience, Momentus Technologies empowers users to deliver extraordinary moments and maximize revenue.

201 - 500 employees

Founded 1985

☁️ SaaS

🏢 Enterprise

📋 Description

• Develop and lead the global marketing strategy – Define the marketing vision and multi‑year roadmap aligned with corporate growth goals. • Set clear objectives (OKRs) for demand generation, brand awareness, product marketing and customer expansion. • Build and manage a high‑performing marketing team – Mentor and manage a small, agile team that may include agencies and contractors. • Instill a culture of scrappy efficiency by streamlining workflows, using automation tools and eliminating redundant processes. • Pipeline generation and demand marketing – Own full‑funnel marketing programs to generate qualified pipeline across regions and customer segments. • Design integrated campaigns, account‑based marketing (ABM) strategies and event marketing programs; work closely with sales development to refine lead scoring and nurturing. • Product and content marketing – Position our products effectively by building and/or rebuilding messaging and value propositions for each customer segment. • Create sales‑enablement materials, case studies and thought‑leadership content; develop vertical‑specific content that demonstrates how customers can leverage technology for better event outcomes. • Marketing operations and analytics – Partner with revenue operations to build dashboards and analytics that provide visibility into pipeline metrics, conversion rates and campaign ROI. • Brand and communications – Strengthen our market presence and category leadership, ensuring a consistent brand voice across all touchpoints. • Manage public relations, internal communication, executive visibility programs and cultivate thought‑leadership in the event‑management space. • Modernization and efficiency (“do more with less”) – Adopt coordinated content operations to centralize and streamline content creation; invest in a single source of truth to eliminate redundancies and enable content reuse. • Champion the use of customer‑centric, personalized content, recognizing that hyper‑personalization is essential to engage and retain customers. • Data‑driven decision‑making – Unify and connect data sources to ensure accurate, real‑time insights; move from data collection to actionable intelligence. • Use analytics to refine targeting, optimize spend and demonstrate marketing’s impact on revenue. • Innovation and AI adoption – Stay ahead of emerging technologies; develop a clear AI vision for marketing and identify proofs of concept where AI can automate tasks and deliver personalized experiences. • Encourage experimentation while mitigating compliance and risk. • Cross‑functional collaboration – Align marketing initiatives with financial goals, working closely with the CFO to manage budgets and ensure strong ROI. • Collaborate with product and engineering teams to articulate customer benefits and support product launches.

🎯 Requirements

• 10+ years experience in B2B Marketing • 3-5 years experience leading marketing teams in a SAAS environment • Demonstrated ability to build and manage high-performing marketing functions from the ground up • Ability to build dashboards, interpret metrics such as CAC, pipeline conversion and campaign ROI, and translate insights into action • Comfortable with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems • Proven success in demand generation, product marketing and brand development within the software industry. • Experience marketing event-tech or vertical SAAS products a plus • Proven results budgeting, forecasting and aligning marketing spend with financial objectives • Experience with LLM Search and other modern marketing acumen • Deep understanding of digital marketing, ABM, content strategy, SEO/SEM, and social media marketing • Experience in GTM Engineering • Outstanding written and verbal communication skills; ability to distill complex ideas into compelling narratives and build alignment and buy-in with stakeholders • Familiarity with cloud‑native, composable martech stacks and AI tools that enable personalization and efficiency

🏖️ Benefits

• Comprehensive medical, dental, & vision insurance. • Exceptional 401k Match: Momentus will match 80% of the first 10% • Unlimited Time Off: Rest and recharge on your terms. • Remote Work: We value our global team and proudly offer the freedom to work remotely. • Enjoy two complimentary tickets each year to attend an event at one of our valued customer venues • Professional Development: We encourage continuous development through our partnership with LinkedIn Learning