Product Marketing Manager
October 27
📋 Description
• Build a full methodology for testing Landing Pages and Store Pages — from experiment design and result logging to hypothesis iteration and planning future tests • Optimize and automate the analysis and reporting process for all experiments • Run Custom Product Page experiments in App Store and Google Play for multiple company apps • Establish a continuous testing framework for Landing Pages across our product portfolio • Manage localization of Landing Pages and Store Pages when entering new markets • Develop automated Tableau reports for PMM activities (ASO, Custom Product Pages, Web2App initiatives) • Conduct regular competitive research to improve the full product-marketing funnel • Implement and maintain marketing automation systems: analytics pipelines, auto-rules, postback delivery, and ad network integrations
🎯 Requirements
• 2+ years of experience as Product Marketing Manager, Marketing Automation Manager, or similar • Proven experience in analyzing and optimizing web funnels • Experience in implementing marketing automation workflows (analytics, campaign management, creative testing) • Solid understanding of Custom Product Page optimization in App Store and Google Play • Proficient with AppsFlyer, Google Analytics, Tableau, and familiar with key marketing metrics • Confident in project management tools (e.g., Jira) and cross-functional collaboration • English level B2+ (both written and spoken) • Excellent communication skills and ability to work with marketing, product, analytics, and design teams • Strong analytical and data-driven decision-making mindset • Able to prioritize and deliver in a fast-paced, high-load environment • Proactive, fast learner with sharp critical thinking and structured problem-solving skills • Would be a plus: Hands-on MarTech background: setting up integrations with ad networks and analytics systems, validating tracking setups
🏖️ Benefits
• 20 paid vacation days, 15 sick days, and 6 additional days off for family events • Up to 10 additional days off for public holidays • 100% medical insurance coverage • Sports and equipment reimbursement • Team building events, corporate gifts, and stylish merch • Online yoga with an instructor certified by the Ukrainian Federation of Yoga • Financial and legal support • Position retention and support for those who join the Armed Forces of Ukraine • Participation in social initiatives supporting Ukraine • Comfortable working environment: Work from our Kyiv hub or remotely with a flexible schedule • Modern equipment or depreciation of your own tools • Investment in your future: Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche • 70% of our heads and leads have grown into their roles here – so can you! • Performance-oriented reviews and Individual Development Plans (IDPs) • Reimbursement for professional courses and English classes • Corporate library, book club, and knowledge-sharing events
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