Marketing Manager

May 9

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Upland Software

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SaaS • Enterprise • Productivity

Upland Software is a leading provider of AI-powered cloud software solutions that enhance business efficiency across various domains. Their products include computer telephony integration, AI-powered knowledge management, customer engagement, document automation, and marketing tools that increase revenue, reduce costs, and deliver significant value. Upland's software is used to improve contact center productivity, manage content lifecycles, optimize digital marketing, and drive sales productivity through enhanced workflows and AI-driven insights. Trusted by over 10,000 customers, Upland's solutions are designed to power enterprise digital transformation and bring immediate business outcomes.

1001 - 5000 employees

Founded 2010

☁️ SaaS

🏢 Enterprise

⚡ Productivity

💰 $115M Post-IPO Equity on 2022-07

📋 Description

• At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. • Our operating model has always supported remote work—and as we keep growing and evolving our workplace, that won’t change. • We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you? • Opportunity Summary: Seeking a Marketing Manager for Upland’s Panviva product. • You will be responsible for the development and implementation of the overall marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition. • This candidate must have a wide range of marketing expertise including demand gen campaigns, digital marketing (SEO/PPC), database marketing, content development, event planning, industry marketing, partner marketing, social media, and innovative ABM strategies. • In-depth knowledge of B2B software marketing into the enterprise space is required. • Equally important, this person should have the ability to generate detailed marketing reports that evaluate the effectiveness of the programs and associate campaigns to revenue. • This role requires strong writing skills for emails, ads, blogs, collateral, and go-to-market messaging that sets Upland’s solutions apart from the competition.

🎯 Requirements

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns • Demonstrable experience leading and managing event based marketing campaigns • Demonstrable experience leading and managing outbound focused marketing campaigns • Experience in optimizing landing pages and user funnels • Experience with A/B and multivariate experiments • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) • Working knowledge of ad serving tools • Bachelor's degree in marketing or related field (Master's Degree a plus). • 5-10 years of proven working experience in marketing. • Experience running marketing campaigns and paid social media advertising. • Analytical mind and keen eye for detail to generate consistent reporting on all marketing initiatives. • Strong writing skills with the ability to write your own marketing content, collaborating with product marketing as required. • Strong interpersonal, analytical and project management skills. • Ability to navigate through corporate shared services to support marketing initiatives. • Experience using Wrike, Salesforce, 6sense, Adobe InDesign and other design tools is a plus.