Head of Marketing

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October 23

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Valon

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Finance • Fintech • Real Estate

Valon is a residential mortgage servicer, lender, and insurance agency focused on empowering homeowners. The company offers a wide range of services to manage mortgages, provide loans, and offer insurance solutions to homeowners. Valon aims to simplify the process of homeownership through ease, security, and financial expertise, utilizing modern technology to deliver personalized and streamlined services. With a mission to transform the traditional mortgage industry, Valon provides convenient and intuitive platforms for managing mortgages and accessing financial resources, striving for high-quality customer service and competitive rates.

51 - 200 employees

Founded 2019

💸 Finance

💳 Fintech

🏠 Real Estate

📋 Description

• Build and own the consumer lifecycle marketing strategy — focused on driving product adoption, personalization, and cross-sell within our existing homeowner user base. • Build and scale core marketing infrastructure, working closely with product teams to shape internal tools that power segmentation, targeting, and measurement. • Partner with Product and Engineering to design and scale personalized in-product messaging and communications (email, app, SMS, web). • Define Valon’s enterprise SaaS product marketing approach, including positioning, competitive messaging, collateral development, and field enablement. • Lead go-to-market efforts for new financial products and services including insurance, lending, and property-related offerings. • Hire, mentor, and manage a small but growing marketing team across content, brand, design, and copy. • Define KPIs and analytics frameworks to measure and optimize performance across all marketing channels. • Represent the voice of the customer (consumer and enterprise) across internal planning, product roadmap, and go-to-market initiatives.

🎯 Requirements

• 7–12 years of experience in digital marketing roles, with exposure to both B2C and B2B/enterprise environments. • Proven track record scaling digital marketing functions with a strong data and experimentation mindset. • Strong understanding of product marketing for technical or enterprise software, ideally in fintech, proptech, or regulated industries. • Experience building marketing systems from the ground up — including selecting tools, defining workflows, and partnering with engineering teams. • Analytical thinker comfortable navigating complex datasets to drive segmentation and ROI-positive marketing decisions. • Strong people leadership and cross-functional collaboration skills. • Bonus: Experience working in regulated sectors such as finance, lending, or insurance.

🏖️ Benefits

• Compensation: competitive salary with a meaningful stake in the company via equity, and 401k plan • Health & well-being: we’ll invest in your physical and mental well-being with comprehensive medical, dental, & vision benefits • Commuter benefits: We offer pre-tax deductions for public transportation, rideshare services, and parking expenses to make your commute more affordable and convenient. • Grow together: Company wide orientation for you to successfully onboard and other learning & development opportunities including regular review cycles that feature 360 degree feedback • Play together: quarterly budgets for team and company outings. Use it for team swag, cooking classes, or team dinners! • Generous time off: flexible paid time off, sick days, and 11 company holidays • Baby bonding time!: 12 weeks off for both birthing and non-birthing parents - fully paid so you can focus your energy on your newest addition