Director, Events

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Varicent

WebsiteLinkedInAll Job Openings

501 - 1000 employees

☁️ SaaS

🤖 Artificial Intelligence

💸 Finance

SaaS • Artificial Intelligence • Finance

Varicent is a leading provider of sales performance management and incentive compensation solutions. The company empowers organizations to drive revenue growth through optimized sales plans, incentive strategies, and data insights. By leveraging artificial intelligence, Varicent enhances decision-making and offers integrated solutions tailored for industries such as financial services, telecommunications, and media. Their platform supports dynamic sales planning, system integrations, and provides essential resources to manage sales performance effectively. Varicent is committed to protecting customer data and fostering growth with a strong focus on technology and strategy.

📋 Description

• Own and manage the full events strategy roadmap across company-hosted events including in-person and virtual, third-party conferences, trade shows, and regional events. • Build and maintain the annual and quarterly events calendar, including recommending which events the company should host, attend, sponsor, expand, change, or discontinue. • Set clear goals for each event, including goals related to brand awareness, audience engagement, sales meetings, pipeline impact, customer retention, partner engagement, and attendee experience. • Own the end-to-end event lifecycle across the full events portfolio, from strategy, planning, budgeting, and logistics through execution, follow-up, reporting, and continuous improvement. • Create and manage event project plans, timelines, workback schedules, task lists, deadlines, budgets, stakeholder updates, and post-event reports. • Manage trade show participation, including booth planning, staff schedules, meeting space, sponsorship deliverables, attendee engagement, shipping, and lead capture. • Partner with Marketing, Sales, Customer Success, Product Marketing, Field Marketing, Partner Marketing, Creative, Communications, Finance, Legal, and leadership teams to align event goals, messaging, audience strategy, responsibilities, timelines, and follow-up.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, Hospitality, Event Management, or a related field preferred • 6+ years of experience in events, field marketing, experiential marketing, integrated marketing, or B2B marketing. • Experience managing multiple types of events, such as company-hosted events, third-party conferences, trade shows, customer events, executive programs, webinars, or hybrid events. • Experience managing events from planning through execution, follow-up, and reporting. • Experience building event calendars, project plans, timelines, budgets, vendor plans, and post-event reports. • Experience managing event budgets, vendor estimates, invoices, purchase orders, and final expenses. • Experience negotiating with vendors and managing Statements of Work, Service Level Agreements, contracts, and change requests. • Experience working with cross-functional teams such as Marketing, Sales, Customer Success, Product Marketing, Field Marketing, Partner Marketing, Creative, Communications, Finance, Legal, and leadership.

🏖️ Benefits

• Unlimited paid time off • Professional development opportunities