Email Marketing Manager

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July 3

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Variety

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Variety is the premier source of entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for expert film, TV, digital, music and theater business analysis and insights. The venerable brand now boasts a newly enhanced weekly magazine and redesigned website, in addition to a robust events and conferences business, producing over 50 per year. For more, visit www.variety.com

51 - 200 employees

📋 Description

• Build, Scale & Operate Leading DTC Brands alongside A-Players • Maneuver Marketing • Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. • In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. • These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore. • This is just the beginning of our journey, and you could be part of the next stage of our growth! • We are looking for a proactive, detail-oriented and data-obsessed Email Marketing Associate with at least 3 years of experience to join our fast-growing team. Your primary focus will be to help drive customer retention, revenue growth, and brand loyalty through highly effective email and SMS marketing. • You'll work closely with our retention manager, copywriters, and designers to bring emails and texts to life and continuously optimize performance through data-driven A/B testing. • And, also collaborate with cross-functional teams across SMS, direct mail, product, business development, marketplace and analytics to ensure a cohesive customer journey and consistent messaging. The ideal candidate has a passion for email marketing, thrives in a fast-paced environment, and combines technical precision with strategic thinking.

🎯 Requirements

• 3-5 years of direct, hands-on email marketing experience, ideally for DTC or eCommerce brands. • Deep Klaviyo expertise — including flows, campaigns, segmentation, tagging, and reporting. • Strong project management skills — you know how to juggle timelines, people, and moving pieces without dropping the ball. • Excellent QA skills — attention to detail is your superpower. • Analytical mindset — you love digging into data and finding actionable trends, not just reporting numbers. • Strong grasp of direct response marketing principles (awareness, market sophistication, persuasion, objection handling, hooks and leads). • Proven experience designing, executing, and iterating on A/B tests. • Understanding of deliverability fundamentals and best practices. • Comfort working cross-functionally with copy, creative, retention, and analytics teams. • Ability to thrive in a fast-paced ambiguous environment where priorities can shift quickly • Proactive: can take initiative and problem-solve • Clear, respectful, and prompt communication with internal teams and external vendors • Detail-oriented — details in flows, accuracy in invoices, and quality in content are important to you • Growth mindset, adaptable, open to feedback, and driven to continuously improve how things are done • Strong "builder" desire - we built our brand to 9 figures in revenue profitably with ~50 full-time employees and this would not have happened without a strong work ethic and a mission-driven culture. We aim to build the brand to 10 figures by the end of the decade, and this requires a strong sense of commitment to build something together with like-minded people. • Bonus: Basic Figma, HTML, or copywriting skills.