Head of Creative Strategy

Job not on LinkedIn

October 9

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Logo of Variety

Variety

Variety is the premier source of entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for expert film, TV, digital, music and theater business analysis and insights. The venerable brand now boasts a newly enhanced weekly magazine and redesigned website, in addition to a robust events and conferences business, producing over 50 per year. For more, visit www.variety.com

51 - 200 employees

đź“‹ Description

• Own the full spectrum of creative strategy, visual/content ideation, and asset production SOPs • Lead the charge in collaborating and managing paid and organic research playbooks • Inspire the team, refine creative frameworks, and establish repeatable processes • Manage & conduct regular performance reviews with creative strategists and designers • Scope, hire, onboard and manage high agency, performance-oriented designers, creative strategists • Provide regular performance updates to key stakeholders • Document, design and optimize creative SOPs and templates • Work with cross-functional teams for creative pipeline integration • Push for innovation in testing and implementing new asset generation tools • Oversee creative quality checks, final exports, and delivery • Lead visual assets for brand, packaging, and go-to-market kits for new ventures • Collaborate with Legal teams to ensure creatives meet compliance standards • Collaborate heavily on AGI innovation across campaigns.

🎯 Requirements

• 8+ years of experience in creative direction • Minimum of 3+ years in a similar role, ideally within the health (supplements / wellness), beauty (hair/skin care), or direct response/DTC space • Proven track record of launching successful campaigns generating 8-9 figure revenues • Expertise in developing compelling concepts and visual storytelling to create high-performing campaigns • Demonstrated ability to navigate and uphold compliance standards across digital and native advertising channels in the supplement sector. • Experience managing and scaling creative teams • Experience in creating and implementing creative strategies for product scaling

🏖️ Benefits

• Health insurance • Remote work options

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