Variety
Variety is the premier source of entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for expert film, TV, digital, music and theater business analysis and insights. The venerable brand now boasts a newly enhanced weekly magazine and redesigned website, in addition to a robust events and conferences business, producing over 50 per year. For more, visit www.variety.com
51 - 200 employees
Senior Direct Response Copywriter, Health & Wellness
Job not on LinkedIn
November 20
Variety
Variety is the premier source of entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for expert film, TV, digital, music and theater business analysis and insights. The venerable brand now boasts a newly enhanced weekly magazine and redesigned website, in addition to a robust events and conferences business, producing over 50 per year. For more, visit www.variety.com
51 - 200 employees
📋 Description
• Identify funnel gaps using campaign reports and optimize copy and upsells to maximize ROAS & LTV • Implement conversion-focused improvements that deliver measurable, needle-moving results across key funnel stages. • Continuously refine ad copy, landing pages and listicles based on testing insights and performance data. • Generate a consistent stream of fresh hooks, stories, arguments and CTAs to outperform control ads and pages. • Develop compelling new claims and mechanisms that differentiate products while remaining compliance-safe. • Maintain swipe libraries and trend repositories to spark innovation across creative teams. • Refine and update customer personas to uncover psychological triggers, objections, and emotional motivators. • Leverage research, surveys, and polls to extract consumer insights and pain points to develop testable copy hypotheses. • Analyze competitor and cross-industry strategies to uncover new messaging opportunities and unique angles. • Partner with media buyers, designers, product lead and editors to align creative execution with growth objectives. • Contribute to weekly and monthly creative cadences ensuring timely delivery of high-quality campaigns. • Work with project managers to prioritize testing roadmaps and streamline execution workflows. • Craft claims that highlight unique product benefits without breaching FTC/FDA/ASA guidelines. • Review messaging across channels to ensure a balance across direct response principles and brand consistency/compliance alignment. • Collaborate with legal/regulatory teams to maintain zero-tolerance for misleading or flagged copy. • Leverage multiple AI tools (ChatGPT, Claude, Perplexity) to scale high-performing creative production. • Create AI prompts to generate structures, persuasive frameworks, and variant testing ideas. • Leverage AI-assisted copywriting for rapid iterations while maintaining human creativity and nuance.
🎯 Requirements
• 5+ years of experience in direct response copywriting in a 8-9 figures Brands DTC setting, ideally within Health & Wellness & Supplements niches • Proven ability to improve conversion rates, ROI, and overall campaign effectiveness through optimized copy • A strong portfolio with samples of long form and short form copy, Facebook Ads, Landing pages and Listicles written for the health / wellness / supplements niche. • Proven framework for research, identification of psychological triggers, messages & angle testing (interviews with customers, “copymining” from forums, surveys, reviews) • Strong collaborative skills, valuing diverse perspectives and actively contributing to cross-functional teams to achieve shared goals. • Experienced in using AI tools like Claude & Chat GPT to conduct research and produce impacting copies.
🏖️ Benefits
• Health insurance • Flexible working hours
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