Product Marketing Manager – MedTech CRM

October 1

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Veeva Systems

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SaaS • Healthcare Insurance • Pharmaceuticals

Veeva Systems is a cloud-computing company focused on the global life sciences industry. It provides software, data, and consulting services to streamline research and development, quality management, regulatory operations, and commercial processes. Veeva's solutions encompass clinical trials, regulatory submissions, drug safety management, and commercial execution to support life sciences enterprises in their mission to improve and extend life.

1001 - 5000 employees

☁️ SaaS

⚕️ Healthcare Insurance

💊 Pharmaceuticals

📋 Description

• Develop annual marketing plan in collaboration with field marketing • Create go-to-market programs for new offerings, market segments, and geographies • Lead product marketing initiatives working with the core strategy and product teams • Develop integrated solutions stories to show value to target prospects • Create and maintain sales enablement materials, working with strategy and product management, including presentations, videos, battle cards, and playbooks • Contribute to key customer events and industry conferences by supporting content needs • Gain a deep understanding of buyer needs and how Veeva solutions meet those needs • Develop product messaging to be used across all media and customer engagement channels • Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally • Build product awareness through PR, article placements, and sales enablement materials • Proactively identify customer success and bring those stories to life for use in marketing • Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the market • Create and maintain a library of sales tools, such as customer presentations and competitive materials

🎯 Requirements

• (3+ manager) or 5+ years of experience (senior manager) in b2b product marketing for an enterprise software or cloud solution provider • Able to work independently with little management oversight • Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style • Strong presentation skills • Fast learner, detail-oriented, and must enjoy fast-paced work environments • Hands-on, collaborative, multi-tasker, creative, strategic thinker and analytical • Strong project management skills and ability to manage multiple priorities • Team player with a positive attitude and strong sense of ownership • Bachelor’s degree required

🏖️ Benefits

• Medical, dental, vision, and basic life insurance • Flexible PTO and company paid holidays • Retirement programs • 1% charitable giving program