Technical Product Owner – m/w/d

October 30

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VEGDOG

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eCommerce • Retail • B2C

VEGDOG is a German pet food brand offering 100% plant-based, gluten-free complete dog food developed with veterinarians and specialist labs. The company sells vegan dry and wet food, snacks and nutritional supplements through an online shop with subscription options, promoting hypoallergenic, low-purine formulas for dogs with food intolerances and an emphasis on sustainability, regional ingredients and animal welfare.

11 - 50 employees

Founded 2015

🛍️ eCommerce

🛒 Retail

👥 B2C

📋 Description

• You will continuously maintain and develop our VEGDOG Shopify setup (main shop and international shops). • You will own technical developments, integrations, and the scalability of our platform. • You will use analytics tools such as GA4, Hotjar, Clarity, or VWO to identify weaknesses and user behavior. • You will define test hypotheses, analyze results, and derive concrete optimizations. • You will conduct QA processes for new features, releases, and updates. • You will ensure the highest quality standards and brand consistency across the entire customer journey. • You will translate business and marketing requirements into technical tasks. • You will document workflows, integrations, and technical specifications. • You will act as the interface between IT, UI/UX design, brand, and marketing. • You will ensure technical implementations support both performance goals and user-centered design. • You will work with designers on prototypes and validate new features. • You will promote data-driven, user-focused improvements across all teams. • You will monitor e-commerce metrics and identify growth opportunities. • You will drive data-driven decisions to improve conversion, usability, and engagement. • You will create reports on KPIs such as conversion rate, average order value, subscription performance, and page speed. • You will define measurable goals for initiatives and track their impact on the business.

🎯 Requirements

• At least 3–5 years of experience as a Product Owner or Product Manager in e-commerce or the digital domain • Experience in fast-growing companies with internal and external resources in remote or hybrid setups • Solid knowledge of Shopify Plus, Liquid, and app/integration management • Practical experience with A/B testing, conversion optimization, and common analytics tools such as GA4, Hotjar, or VWO • Good understanding of e-commerce KPIs, user behavior, and digital conversion funnels • Proven track record of managing digital projects successfully — from conception to optimization • Experience collaborating with developers, designers, and marketing teams in agile environments • Structured, detail-oriented working style combined with strong analytical skills • Excellent communication and coordination skills to effectively lead teams and projects • Fluent German and very good English skills, both written and spoken

🏖️ Benefits

• Company bike (Jobrad) • E-Gym Wellfit • Childcare subsidy • Contribution to company pension plan • Flat hierarchies • Short decision-making paths