Growth Marketing Coordinator

6 hours ago

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FoodChain ID

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Agriculture • Compliance • Food and Beverage

FoodChain ID is a company specializing in certification and compliance solutions primarily for the food and beverage industry. They offer a wide array of services including food safety certifications, organic and non-GMO certifications, regulatory compliance assessment, and sustainability certifications. They also provide regulatory compliance tools, testing solutions, consulting services, and training to help companies ensure product safety and meet regulatory requirements across global markets. Their expertise extends to brand protection against food fraud, reducing market entry risks, and leveraging technology for product development and compliance analysis. FoodChain ID is dedicated to maintaining transparency and safety in the food supply chain, offering services to over 30,000 customers worldwide.

501 - 1000 employees

Founded 1996

🌾 Agriculture

📋 Compliance

📋 Description

• Drive the introduction and rollout of new and existing Testing & Certification services by turning strategic direction into clear, effective market activation. • Develop and refine targeted marketing efforts to reach priority customer segments, using data and continuous optimization to grow engagement and pipeline. • Build and execute demand-generation campaigns across channels such as email, paid and trade media, and webinars. • Collaborate with Product Marketing to ensure messaging, positioning, and audience insights are accurately reflected in all campaign activities. • Partner with the BDR team and Sales to support lead follow-up, improve lead quality, and maintain alignment on shared revenue goals. • Work with Marketing Operations, the Website team, and external agencies to ensure campaigns are well-orchestrated, accurately tracked, and optimized for performance. • Support ongoing nurture journeys that move prospects through the funnel with relevant, timely content and tailored touchpoints. • Apply a test-and-learn approach (including A/B testing and performance reviews) to continuously improve campaign effectiveness and contribute to pipeline growth.

🎯 Requirements

• Bachelor’s degree in Marketing or related field • 3+ years’ experience in B2B growth marketing, preferably in a service business • Fluent English speaker; second language is a plus • Proven track record in launching products in a global setting • Excellent communication skills and project management abilities • Experience working in a matrixed, global environment • Experience with the following tools: Salesforce, PowerBI, WordPress, ChatGPT

🏖️ Benefits

• Work remotely in a flexible, international environment • Opportunity to shape strategy, influence outcomes, and make a visible impact