Director of Programmatic Media

Job not on LinkedIn

November 25

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

💵 $150k - $180k / year

⏰ Full Time

🔴 Lead

👔 Director

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Vericast

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Finance • Fintech • SaaS

Vericast is a company focused on accelerating the performance of financial institutions. Through the use of data, artificial intelligence, and innovative strategies, Vericast helps banks and credit unions drive growth and enhance their marketing performance. The company provides a variety of solutions including digital marketing, direct mail, card solutions, check solutions, customer and employee insights, and customer change management. Vericast leverages responsibly sourced data to engage consumers effectively, which is why many financial institutions trust them for solving marketing challenges. Their expertise in the financial sector is aimed at delivering insights and growth solutions, positioning them as a leader in financial marketing services.

5001 - 10000 employees

💸 Finance

💳 Fintech

☁️ SaaS

📋 Description

• Programmatic Infrastructure & Capability Expansion: Lead the evaluation, selection, and implementation of DSP partnerships (e.g., The Trade Desk, Google DV360, Amazon DSP) to expand Vericast's direct platform capabilities; • Conduct comprehensive RFP/RFI processes to assess platforms based on client needs, technical capabilities, compliance features, and cost efficiency; • Establish and strengthen direct platform relationships, negotiate contracts with DSP vendors, data providers, and verification partners; • Design and document programmatic best practices, SOPs, and governance frameworks tailored to financial services compliance requirements; • Build technical infrastructure roadmap including audience segmentation strategies, creative specifications, tracking systems, and reporting dashboards; • Develop scalable processes that support both current campaign needs and future growth to $100M+ in media under management (40%) • Strategic Planning & Market Intelligence: Serve as internal subject matter expert on programmatic advertising trends, platforms, and innovation in financial services marketing; • Campaign Execution & Optimization: Provide hands-on support for programmatic campaigns, serving as an internal expert to optimize performance and guide strategic decisions; • Cross-Functional Collaboration & Stakeholder Management: Partner with VP of Agency Services and SVP of Product & Engineering to align programmatic strategy with business objectives and technology roadmap; • Vendor & Partner Management: Build and maintain relationships with DSP account teams, leveraging partner resources for beta access, training, and co-marketing opportunities;

🎯 Requirements

• Bachelor's Degree in Marketing, Advertising, Business, Data Analytics, or related field (Required) • 8+ years of hands-on programmatic advertising experience, including campaign management, platform optimization, and vendor negotiations (Required) • 5+ years working with financial services clients (banks, credit unions, fintech, mortgage lenders, wealth management, or insurance), with demonstrated understanding of compliance requirements and audience targeting strategies in regulated industries (Required) • Proven track record of building or scaling programmatic capabilities, including platform implementations, infrastructure design, or significant program expansions (Required) • Deep expertise with multiple DSPs (e.g., The Trade Desk, Google DV360, Amazon DSP, Xandr, MediaMath) and demonstrated ability to evaluate platforms based on technical capabilities, transparency, and cost-efficiency (Required) • Experience managing large media budgets ($10M+ annually) with demonstrated ability to optimize toward performance KPIs (CPA, ROAS, engagement metrics) (Required) • Hands-on experience with programmatic display, native, CTV/OTT, and video (Required) • Expertise in audience segmentation, data onboarding (1st and 3rd party), identity resolution (LiveRamp, UID2.0), and attribution modeling (Required)

🏖️ Benefits

• Base salary: $150,000-$180,000 • Position is eligible for an annual bonus incentive program.