Vericast
5001 - 10000 employees
📣 Marketing
💸 Finance
💳 Fintech
Marketing • Finance • Fintech
Vericast is a company focused on accelerating the performance of financial institutions. Through the use of data, artificial intelligence, and innovative strategies, Vericast helps banks and credit unions drive growth and enhance their marketing performance. The company provides a variety of solutions including digital marketing, direct mail, card solutions, check solutions, customer and employee insights, and customer change management. Vericast leverages responsibly sourced data to engage consumers effectively, which is why many financial institutions trust them for solving marketing challenges. Their expertise in the financial sector is aimed at delivering insights and growth solutions, positioning them as a leader in financial marketing services.
Product Director – Digital Channels
Job not on LinkedIn
🕒 5 days ago
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Vericast
5001 - 10000 employees
📣 Marketing
💸 Finance
💳 Fintech
Marketing • Finance • Fintech
Vericast is a company focused on accelerating the performance of financial institutions. Through the use of data, artificial intelligence, and innovative strategies, Vericast helps banks and credit unions drive growth and enhance their marketing performance. The company provides a variety of solutions including digital marketing, direct mail, card solutions, check solutions, customer and employee insights, and customer change management. Vericast leverages responsibly sourced data to engage consumers effectively, which is why many financial institutions trust them for solving marketing challenges. Their expertise in the financial sector is aimed at delivering insights and growth solutions, positioning them as a leader in financial marketing services.
📋 Description
• Manages the entire life cycle of the Digital Channels product and capability portfolio • Owns a growing portfolio of digital channel products including Programmatic, Paid Search, Paid Social, and Hyperlocal • Lead cross-functional capability development projects • Conduct financial analyses to assess product viability • Collaborate with the Product VP and senior leaders to develop digital channel capability strategies • For capability launches, enhancements, or new digital channel offerings, lead support functions through the entire go-to-market process • Evaluate digital channel capability ideas and opportunities
🎯 Requirements
• Bachelor's Degree (Required) • 8+ years prior leadership and management experience • In-depth knowledge and extensive experience with digital media channels including programmatic, paid search, paid social, and hyperlocal advertising required • Demonstrated working knowledge of compliance requirements specific to digital marketing in regulated industries, agency relationship management, DSP platform partnerships, and developing product requirements and MVP frameworks required • Knowledge of Microsoft Office software required.
🏖️ Benefits
• medical, dental and vision coverage • generous PTO allowance • life insurance • employee assistance • pet insurance
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