Data Analyst – Member Analytics, Marketing

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November 5

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Vida Health

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Healthcare Insurance • Wellness • SaaS

Vida Health is a company committed to improving health outcomes for various physical and mental health conditions, including diabetes, obesity, depression, and hypertension. They offer personalized, human-led care combined with digital technology to manage and treat these complex conditions. Vida Health partners with employers, health plans, and consultants to provide comprehensive health solutions. Their services include video chats and text-based messaging with healthcare providers, and they utilize machine learning and synced devices to personalize member care. They focus on significant cost savings and improved health outcomes for cardiometabolic conditions, guaranteeing results and offering up to 100% of fees at risk for both physical and mental healthcare.

501 - 1000 employees

Founded 2014

⚕️ Healthcare Insurance

🧘 Wellness

☁️ SaaS

📋 Description

• Partner with marketing and product teams to translate business requirements into analytics solutions that drive member acquisition, engagement, and retention • Conduct in-depth analysis of marketing performance, member journey analytics, product adoption patterns, and engagement metrics across the member lifecycle • Build and maintain marketing attribution models, funnel conversion analytics, cohort behavior tracking, and member segmentation frameworks • Design and develop intuitive Looker dashboards that enable marketing and product teams to monitor campaign performance, member engagement, and product feature adoption through self-service analytics • Develop comprehensive documentation and insights that empower teams to make data-driven decisions on marketing spend, product roadmap, and member experience optimization • Support analysis for marketing campaigns, A/B tests, product experiments, and member journey optimization initiatives • Analyze product utilization patterns

🎯 Requirements

• 1-3 years of experience in marketing analytics, product analytics, or data analytics roles • Strong SQL proficiency - Ability to write clean, efficient queries for complex member behavior and marketing performance analysis • Looker expertise - Hands-on experience building dashboards, explores, and LookML models focused on marketing and product metrics • Marketing & product analytics experience - Deep understanding of marketing attribution, conversion funnels, cohort analysis, member lifecycle analytics, and product engagement metrics • Healthcare data expertise - Experience with healthcare claims data, understanding of HIPAA compliance and PHI handling in digital health contexts • Product analytics fundamentals including event tracking, feature adoption analysis, user segmentation, and retention modeling • Experience analyzing digital marketing platforms (Google Analytics, paid media platforms) and member engagement tools • Strong communication skills with ability to present member insights and marketing performance to cross-functional stakeholders • Experience working with product managers, marketing teams, and technical teams to define metrics and tracking strategies