Member Marketing Manager – Enrollment

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November 10

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Vida Health

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Healthcare Insurance • Wellness • SaaS

Vida Health is a company committed to improving health outcomes for various physical and mental health conditions, including diabetes, obesity, depression, and hypertension. They offer personalized, human-led care combined with digital technology to manage and treat these complex conditions. Vida Health partners with employers, health plans, and consultants to provide comprehensive health solutions. Their services include video chats and text-based messaging with healthcare providers, and they utilize machine learning and synced devices to personalize member care. They focus on significant cost savings and improved health outcomes for cardiometabolic conditions, guaranteeing results and offering up to 100% of fees at risk for both physical and mental healthcare.

501 - 1000 employees

Founded 2014

⚕️ Healthcare Insurance

🧘 Wellness

☁️ SaaS

📋 Description

• Support the development and delivery of print, email, SMS, and other content requirements • Manage member marketing calendar, scheduling, and deployment • Continuously A/B test and optimize campaigns to drive incremental gains in conversion and engagement • Monitor and analyze campaign performance • Leverage data-driven insights to inform the messaging strategy for each lifecycle stage of customers • Be a positive contributor on a small and nimble team. Be willing to tackle new projects as they come up. We value collaboration and openness in communication, both within the team and with colleagues outside of our team, particularly across cross-functional projects.

🎯 Requirements

• Experience working with email marketing platforms like Braze, Salesforce Marketing Cloud, etc. • Experience interacting with clients about marketing strategy and managing client-specific asset approval and development • Curiosity and drive to solve problems, improve processes, and provide solutions • Passion for creating messaging that resonates with potential members looking to make health changes • Self-starter comfortable operating in a dynamic and fast-paced environment • Creative and resourceful — able to come up with out-of-the-box ideas and bring them to life • Incredible attention to detail and execution-oriented team player who can effectively partner with other key stakeholders • Passionate about digital health and/or changing the status quo of healthcare • Basic HTML knowledge • B2B2C strategic account marketing and interacting with clients • End-to-end content development, including design briefs and writing relevant, effective, compelling content