Marketing Science Lead – Measurement & Attribution

Job not on LinkedIn

September 2

Apply Now

Receive Emails with Similar Jobs

Vio.com

WebsiteLinkedInAll Job Openings

eCommerce • B2C • Travel

Vio. com is a leading online platform that simplifies the travel booking experience for users. It offers a comprehensive range of travel services, including hotel reservations, flight bookings, and car rentals, all designed to provide customers with seamless access to their travel needs. With a focus on user-friendly interfaces and competitive pricing, Vio. com caters to both leisure and business travelers, ensuring a wide selection of options for various travel preferences.

51 - 200 employees

Founded 2016

🛍️ eCommerce

👥 B2C

📋 Description

• Architect and implement Vio.com's unified measurement framework for precise budget allocation and marketing optimisation • Design and implement a unified Multi-Touch Attribution (MTA) and incrementality framework including holdout experiments and geo-based tests • Implement Marketing Mix Modelling (MMM) approaches to understand channel interactions • Run systematic experiments to calibrate attribution models and validate measurement accuracy • Build experimental frameworks that enable continuous testing and learning across marketing channels • Design frameworks to measure view-through conversions and assisted conversions across the customer journey • Develop infrastructure to ensure clean, reliable data feeds for attribution analysis • Develop actionable insights that directly inform budget allocation decisions across the marketing funnel

🎯 Requirements

• 6+ years building attribution and measurement frameworks for fast-scaling consumer tech, travel, or e-commerce companies at significant scale • Expert-level proficiency in Multi-Touch Attribution (MTA) methodologies and implementation • Deep experience with Marketing Mix Modelling (MMM) • Strong background in experimental design and executing lift experiments, holdout tests, and geo-based experiments • Experience building post-view attribution infrastructure and impression-based measurement systems • Strong understanding of digital marketing channels, attribution challenges, and measurement limitations • Experience leading measurement teams or training analysts on attribution methodologies

🏖️ Benefits

• Plenty of chances to learn and grow within an open, diverse culture which promotes knowledge sharing, trust and transparency; • A great compensation package, perks and benefits (including significant stock appreciation rights); • Flexible time off (take as many holidays as you need) and a chance to work remotely; • You will be part of a highly international team that enjoys working, eating and playing together in one of the best office locations in Amsterdam; • We value good food and offer catered lunches from various cuisines, great coffee, ice-cream in the fridge and the occasional barbecue in our garden; • We enjoy getting together to celebrate our wins with company events in Amsterdam and abroad; • A budget for your dream home office; • Access to free mental health support via OpenUp.