Senior Product Marketing Manager

November 20

🐻 Alaska – Remote

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🌺 Hawaii – Remote

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+8 more states

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💵 $144k - $175k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

Apply Now
Logo of Virta Health

Virta Health

Healthcare Insurance • Wellness • Health Tech

Virta Health is a healthcare company focused on reversing type 2 diabetes and promoting sustainable weight loss through a nutrition-first approach. The company offers personalized treatment plans that help individuals reduce or eliminate the need for diabetes medications. Virta collaborates with organizations and healthcare providers to deliver transformative outcomes in metabolic care. Their approach is evidence-backed, emphasizing the importance of lifestyle and dietary changes to achieve lasting health improvements and weight management.

201 - 500 employees

⚕️ Healthcare Insurance

🧘 Wellness

📋 Description

• Lead training and enablement for commercial teams including sales, client success, and marketing including live enablement and ongoing knowledge management programs. • Develop product positioning and competitively differentiated messaging based on user research, market insights, and product knowledge. Translate this messaging into sales presentations, talking points, objection handling, and enablement materials. • Lead GTM Initiatives including pricing, packaging, and performance guarantee updates and further our savings and ROI story in the market. • Plan and execute go-to-market strategies for new features and product launches, working closely with cross-functional teams to ensure cohesive and effective rollout. • Partner closely with commercial teams and lead key growth initiatives driving customer acquisition, engagement, and retention. • Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, Customer Success, and Product teams to drive business results.

🎯 Requirements

• 8+ years of experience in product marketing preferably in healthcare, B2B SaaS, or Enterprise B2B2C markets • Management consulting background welcome • Proven expertise in go-to-market strategies, product positioning, and messaging • Ability to work cross-functionally with clinical and product teams to translate complex needs into market-ready solutions • Excellent storytelling and communication skills with a strategic mindset focused on long-term growth • Analytical mindset with experience in market research, competitive analysis, and interpreting product performance metrics • Experience supporting sales enablement and creating effective go-to-market collateral.

🏖️ Benefits

• Offers Equity • Offers Bonus

Apply Now

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