Digital Marketing Manager

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April 16

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InLogic

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HR Tech • Recruitment • B2B

InLogic is a talent acquisition platform specializing in connecting businesses with top South African candidates without recruitment fees. Through a comprehensive vetting process, InLogic provides a curated shortlist of candidates tailored to the specific needs and culture of each company. Additionally, they offer full management services as the Employer of Record, taking care of payroll, compliance, and onboarding logistics, allowing clients to focus on their growth while ensuring seamless employee integration.

2 - 10 employees

Founded 2025

👥 HR Tech

🎯 Recruiter

🤝 B2B

📋 Description

• As a Digital Marketing Manager, you will be responsible for developing and executing digital marketing strategies tailored to our recruitment agency clients. • You will play a key role in SEO strategy and optimization (60% focus), technical setup for new clients, marketing performance analysis, and enhancing our overall service offerings. • The ideal candidate will have a deep understanding of SEO, is commercially aware of the recruitment market, and is passionate about continuously improving our clients digital marketing services. • Key Responsibilities • SEO Strategy and Execution (60%) • Develop and implement comprehensive SEO strategies to improve clients' search rankings and visibility. • Conduct thorough keyword research, competitive analysis, and on-page SEO optimisation. • Oversee technical SEO audits and provide actionable insights to improve website performance. • Optimize content for search engines, including blogs, landing pages, and job postings. • Manage and improve local SEO strategies to enhance recruitment agency visibility. • Track and analyse SEO performance metrics, ensuring continuous improvement. • Stay updated with SEO trends, algorithm updates, and best practices to maintain a competitive edge. • Technical Setup for New Clients • Lead the technical onboarding process for new clients, ensuring smooth integration with digital platforms. • Set up Google Analytics, Google Tag Manager, Search Console, and other necessary tools. • Liase with teams to Implement tracking codes, conversion pixels, and event tracking across platforms. • Conduct website audits and provide recommendations to improve UX, performance, and SEO. • Marketing Performance Analysis and Reporting • Create and maintain marketing performance dashboards, tracking key KPIs such as traffic, engagement, conversions, and ROI. • Analyse data from Google Analytics, social media insights, and paid media reports to drive strategy improvements. • Provide clients with regular performance reports and actionable recommendations. • Provide clients with weekly lead updates. • Digital Marketing Strategy and Awareness • Stay up to date with all digital marketing channels, including PPC, paid social, email marketing, and content marketing. • Collaborate with internal teams to align SEO efforts with paid and organic strategies. • Identify opportunities for new services or improvements to enhance client results. • Assist teams to develop optimised campaign assets such as landing pages and email templates. • Assist teams to upload and schedule content to both the website and social media channels. • Assist with the development of CRM data health checks. • Commercial Awareness and Client Engagement • Understand the recruitment industry trends and how they impact digital marketing strategies. • Proactively recommend marketing strategies based on client business goals and market demand. • Engage with clients regularly, providing expert advice and support to maximize their digital success.

🎯 Requirements

• 3+ years of experience in digital marketing, with a strong focus on SEO. • Expertise in technical SEO, content optimization, link-building strategies, and analytics. • Experience with Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and similar tools. • Ability to set up and manage Google Tag Manager, tracking pixels, and UTM parameters. • Strong understanding of digital marketing channels, including PPC, paid social, and content marketing. • Analytical mindset with the ability to interpret data and translate it into strategic recommendations. • Confidence and ability to present data to stakeholder audiences • Excellent communication and client management skills. • Understanding of, and interest in developing AI custom prompts and tools to deliver work, embracing the role that the human touch plays in AI adoption. • Keen interest and understanding of the role that job postings play on a recruitment website, with a curiosity to learn best practices, stay abreast of updates and provide solutions for different recruitment requirements. • Passion for continuous learning and staying ahead of digital marketing trends. • Knowledge of the recruitment industry or previous experience working with recruitment agencies is a plus.