Director of Product Marketing

November 26

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Vivun

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Artificial Intelligence • Enterprise • SaaS

Vivun is a company that provides an AI-powered sales engineering platform called Vivun One. It aims to empower revenue teams to sell more effectively by providing technical expertise through its platform. Vivun focuses on scaling sales engineers and aligning product-roadmaps with market needs to increase competitive win rates, optimize sales processes, and facilitate data-driven decisions. Their solutions are designed for various roles, including sales leaders, sales engineers, and product managers, with tools such as Presales Operations, Product-Field Alignment, and Xpert Analytics. Vivun leverages AI and automation to revolutionize technical sales operations, ultimately helping businesses to improve their sales engineering capacity, technical win rates, and sales cycle times.

51 - 200 employees

🤖 Artificial Intelligence

🏢 Enterprise

☁️ SaaS

📋 Description

• Lead product marketing initiatives to build product positioning, craft messaging frameworks, and establish strategic roadmaps for product launches. • Collaborate with content marketing, demand generation, and sales teams to develop content (blogs, case studies, white papers, videos) that communicates the value of Vivun’s products, including competitive differentiators. • Oversee the successful launch of new products and features by developing launch plans, coordinating with cross-functional teams, and executing high-impact campaigns that drive adoption. • Utilize market research, customer feedback, and competitive analysis to shape messaging and positioning. Ensure that Vivun’s products meet customer needs and are aligned with industry trends. • Partner with sales and solutions teams to create training materials, product demos, and messaging guidelines that empower the sales team to effectively position Vivun’s products and close deals. • Collaborate with product management to translate customer insights and competitive analysis into actionable inputs for the product roadmap. • Continuously analyze the performance of product marketing initiatives, ensuring alignment with overall business goals, and refining strategies to maximize impact. • Responsible for refining and scaling the core messaging for Vivun’s AI product suite, ensuring alignment with market demand and customer use cases. • Align product marketing efforts to pipeline contributions, ensuring measurable impact on awareness, engagement, and conversion. • Work with sales, demand generation, and content to ensure consistent messaging across all channels, from digital campaigns to sales enablement. • Use the Martech and Revtech stacks to track and report on key performance indicators (KPIs) for product marketing initiatives.

🎯 Requirements

• 6-8 years of product marketing experience in the B2B SaaS space, preferably within enterprise software, with a focus on product positioning, messaging, and go-to-market strategy • Hands-on experience launching an AI solution, with direct involvement in bringing it from concept to market • Strong communicator and storyteller who can craft compelling narratives that clearly articulate product value and competitive differentiation • Proven ability to work closely with sales, product management, and marketing teams, aligning priorities to achieve business goals • Experience conducting customer interviews, developing personas, and gathering insights to inform product marketing strategies • Demonstrated ability to analyze market data, competitive trends, and campaign performance to inform marketing decisions and optimize results.

🏖️ Benefits

• Competitive salary and full health benefits • Stock Options at a well-funded, pre-IPO company on a fast growth track • Flexible work schedules and work from anywhere at a fully remote company • Unlimited PTO with two weeks designated as “quiet period” each year • An experienced team who will fight beside you in the trenches to accomplish your goals