Social Media Research Manager

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November 22

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Vocal Media

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Media • Social Impact

<Vocal Media> Vocal Media is a mission-driven media company that helps social change movements integrate with contemporary internet culture. It connects digital influencers and content creators with organizations, campaigns, and businesses to build high-impact social media movements and advocacy campaigns focused on equity, justice, and public interest issues. The company emphasizes measurable reach and engagement, highlighting influencer collaborations and large organic impressions.

11 - 50 employees

Founded 2021

📱 Media

🌍 Social Impact

📋 Description

• Lead and oversee research strategies and analysis for multiple client accounts, with specialized expertise in social media trends and conversations • Manage a team dedicated to monitoring online discussions, identifying emerging trends, and analyzing conversation patterns across social platforms • Identify creators who could be a fit for potential campaigns • Develop comprehensive trend reports that translate social listening insights into strategic recommendations for clients • Provide expert guidance on incorporating research insights into broader client programs and campaigns • Stay at the forefront of research tools, methodologies, and platform-specific analytics to ensure cutting-edge approaches • Build and maintain strong client relationships through presentations, strategic meetings, and responsive support • Lead and mentor the social listening team, facilitating professional development and ensuring high-quality analytical output • Collaborate with cross-functional teams to ensure social listening insights inform content creation, campaign strategy, and broader client goals • Identify creator talent that could be a fit for campaigns or Vocal partners • Lead on the development of our local sourcing and talent identification • Identify the latest social media tactics and trends happening online

🎯 Requirements

• 5+ years of professional experience in research, social listening, social media, influencer marketing, digital analytics, or social media intelligence • Proven track record analyzing online trends and conversations, particularly on TikTok and emerging platforms • Deep understanding of social listening tools, trend analysis methodologies, and insights development best practices • Excellent analytical skills with the ability to identify meaningful patterns in large datasets and translate them into actionable insights • Strong communication skills to effectively present complex data and insights to diverse audiences • Experience leading analytics teams and developing social listening talent • Strong time management skills with the ability to manage multiple analysis projects under strict deadlines • Passion for digital culture and demonstrated ability to identify and contextualize emerging trends

🏖️ Benefits

• Health insurance covered at 90% for full time employees; Dental and Vision available • Unlimited PTO and sick leave • 401(k) plan & company contribution • Unique “Wellness” & “Touch Grass” benefits • Fully remote position based in the U.S.