Product Marketing Director

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September 24

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Voodoo

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Gaming • Media • B2C

Voodoo is a global tech company known for entertaining the world through its iconic apps and games. The company creates engaging puzzle and strategy games that are easy to pick up, yet challenging to master. With a focus on fun that meets real stakes, Voodoo turns favorite games into competitions with cash rewards. It boasts over 7 billion downloads and 200 million monthly active users, generating $600 million in revenue as of 2023. Voodoo empowers bold creators to bring their ideas to life, working alongside creative minds, content creators, and technical innovators to shape future hits.

501 - 1000 employees

🎮 Gaming

📱 Media

👥 B2C

📋 Description

• Own Mob Control’s market positioning, growth strategy and onboarding of new users • Participate in broader game strategy and vision as a key contributor • Develop and oversee growth strategy and UA/creatives strategy in collaboration with Growth leaders • Generate player and market insights from internal data, market research, and player observation • Define IP positioning and messaging with the studio to highlight USPs and support growth • Contribute to the product roadmap with focus on onboarding (FTUE) and early retention initiatives • Partner with UA team to improve campaign performance through product and market insights • Improve early retention and monetisation by connecting onboarding to creatives/UA and product initiatives • Align product and growth teams, acting as a clear point of contact

🎯 Requirements

• Degree from a top-tier engineering or business school (or equivalent) • Proven experience in product marketing strategy, performance marketing/UA, ideally in mobile gaming or adjacent industries • Ability to bridge product and growth, aligning UA, creatives, and product roadmap to drive acquisition, early retention, and monetisation • Solid understanding of player insights, onboarding (FTUE), ASO, and creative strategy • Experience with CRM, content, branding, or social media is a strong plus • Background as Product Marketing Manager, top consulting strategy, or direct-to-consumer business with strong commercial and analytical focus • Self-motivated, critical thinker, and strong communicator able to collaborate with both product and growth teams • Passion for gaming and ability to develop a long-term vision for scaling a game and building an IP

🏖️ Benefits

• Best-in-class compensation • Other benefits according to the country you reside