Product Marketing Manager

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October 11

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WATI

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Artificial Intelligence • API • SaaS

WATI is a company that provides a communication platform leveraging the WhatsApp Business API to enhance marketing, sales, service, and customer support automation. By integrating various functionalities such as chatbots and analytics, WATI assists businesses in scaling customer interactions efficiently. Its services include managing conversations, providing personalized content, and connecting businesses with their audience through WhatsApp, Facebook, and Instagram, making it a robust solution for companies aiming to improve customer engagement and operational efficiency across digital channels.

11 - 50 employees

Founded 2021

🤖 Artificial Intelligence

🔌 API

☁️ SaaS

📋 Description

• - **Market and Customer Analysis**: Conduct ICP research & market analysis to inform product roadmap and GTM strategy to launch in LATAM • - **Go-to-Market Strategy**: Develop plans for product launches and promotions. Define target markets and work with sales and product teams for strategy alignment. • - **Product Positioning and Messaging**: Create clear product messages that stand out. Tailor messaging to resonate with different segments of the target audience. Build in product tours and guides for different ICPs by understanding their pain points and how Wati helps alleviate them. Keep messaging consistent across marketing channels. • - **Content Development**: Develop product-related marketing content to support our communication channels, including competitor pages, whitepapers, videos, and presentations. Create and manage content for online campaigns such as social media, email marketing, and product announcements. Translate complex technical concepts into clear, compelling messages tailored to our target audience. • - **Onboarding & activation**: Identify opportunities to improve the onboarding process and increase product activation • - **Results**: Own key performance indicators (conversion, monetization, activation) and translate insights into actionable improvements for product and GTM strategy.

🎯 Requirements

• - At least 5+ years experience in B2B SaaS product marketing. • - Bachelor's degree in marketing, business, or a related field (MBA is a plus). • - Proven track record of executing successful product / feature launches - ideally in a PLG set up. • - Background in copywriting / content marketing is a plus • - Excellent written and verbal communication skills with the ability to create compelling product messaging and collateral • - Keen eye for design and user experience. • - Ability to work collaboratively with cross-functional teams, including product management, sales, and marketing. • - Analytical mindset with the ability to leverage data and market insights to drive decision-making. • - Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously. • - Self-motivated and proactive with a strong sense of ownership and accountability. • - Passion for technology and staying up-to-date with industry trends. • - Fluent in English, Portuguese and Spanish • - Experience working in startups - a plus