Digital Marketing Specialist

Job not on LinkedIn

November 21

🔔 Pennsylvania – Remote

Although this job is listed in Pennsylvania, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

🦅 H1B Visa Sponsor

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Wavestone

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Consulting • SaaS • Cybersecurity

Wavestone is a consulting firm that operates globally, providing strategic transformation services across various sectors and disciplines. They offer cutting-edge technology solutions with a focus on cybersecurity and sustainability. With more than 5,500 employees in 17 countries, Wavestone is committed to delivering holistic, end-to-end capabilities to their clients, ensuring seamless implementation and exceeding customer expectations. Their services span IT strategy, data and AI advisory, and regulation and risk management.

1001 - 5000 employees

Founded 2015

☁️ SaaS

🔒 Cybersecurity

📋 Description

• Collaborate with practice leads to develop messaging and creative assets, ensuring campaigns align with business goals. • Develop, launch, and optimize lead generation campaigns across Google Ads, Microsoft Ads, and LinkedIn Ads. • Conduct keyword research and competitive analysis to inform campaign strategies. • Develop and implement audience targeting to maximize campaign performance. • Monitor performance metrics and manage campaign budgets to continuously optimize cost efficiency and ROI. • Leverage Salesforce to track, report, and ensure lead quality and attribution. • Build and test ad creative, landing pages, and campaign assets, collaborating with design and content teams. • Apply working knowledge of SEO to ensure campaigns align with organic search strategy and global guidance. • Conduct A/B testing, experiment with targeting, and refine messaging to improve conversion rates. • Translate performance data into clear insights and recommendations for leadership. • Coordinate timelines and priorities across internal teams to deliver campaigns on schedule.

🎯 Requirements

• Bachelor’s degree in a variety of disciplines to include Business, Marketing, Communications, Information Systems or other related fields. • 3+ years of hands-on experience managing paid media campaigns (Google, Microsoft, LinkedIn). • Strong skills in analytics and reporting (Google Analytics and Salesforce). • Project management skills; able to juggle multiple campaigns and stakeholders. • Ability to engage practice leads, contribute ideas, make recommendations and proactively follow-up. • Familiarity with SEO principles and ability to integrate SEO considerations into paid campaigns. • Excellent written and visual communication skills. • Experience with design tools enabling you to independently create or refine campaign assets when needed (Adobe Suite, Canva). • Google Ads and/or Microsoft Ads certifications. • Digital marketing experience gained in management consulting, professional services, or B2B focused companies

🏖️ Benefits

• Medical / Dental / Vision coverage • Health Care FSA and Dependent Care FSA • Employer Paid disability and life insurance • Short-term & Long-term Disability • Term life and AD&D • Voluntary life insurances • Critical Illness and Accident insurances • $50 Technology stipend (monthly) • 401(k) retirement plan - Traditional 401(k) & Roth 401(k) • 30 Days of flexible paid time off (accrued monthly) • Employee Assistance Plan (EAP) • Paid Parental Leave Policy • Ability to participate in the company ESOP plan