Associate Media Director – Programmatic Buying

Job not on LinkedIn

November 18

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $65 - $70 / hour

⏳ Contract/Temporary

🔴 Lead

👔 Director

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We Are Rosie

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Marketing • Recruitment • B2B

We Are Rosie is a company that provides flexible marketing solutions, connecting top marketing talent to brands and organizations in need. They specialize in rapidly sourcing and deploying expert marketing teams that can be embedded into organizations to manage projects or to work on specific deliverables. We Are Rosie offers customized strategy and consulting solutions across various marketing specialties, including Media, Creative, Marketing & Brand Strategy, and more. Their model emphasizes inclusion, offering opportunities to diverse backgrounds and focuses on solving marketing challenges with strategic expertise and vetted talent, all while operating with flexibility in engagement types (e. g. , part-time, full-time, contract).

11 - 50 employees

🎯 Recruiter

🤝 B2B

💰 Private Equity Round on 2021-12

📋 Description

• Lead and mentor a team of 3-5 Platform Buyers responsible for hands-on-keyboard campaign execution across DSPs and social platforms • Provide clear strategic direction while empowering team members to execute with autonomy • Conduct regular performance reviews, skill development sessions, and career growth conversations • Foster a culture of testing, learning, and optimization within the buying team • Balance team management responsibilities with collaborative, hands-on involvement in strategic campaign decisions • Ensure team accountability for on-time, on-budget, high-quality campaign execution • Oversee multi-channel programmatic buying operations across video (CTV/OLV), audio (streaming/podcast), display (programmatic), and social platforms • Develop advanced optimization strategies that push performance boundaries and align with enrollment recruitment goals • Provide strategic direction on campaign design, audience targeting, creative approaches, and platform utilization • Partner with planning, analytics, and client teams to ensure campaigns align with institutional objectives and KPIs • Make data-driven decisions on budget allocation, platform mix, and tactical pivots to maximize enrollment outcomes • Ensure adherence to best practices, timelines, and quality standards across all buying operations • Serve as primary buying contact for higher education client, building trust through expertise and results • Present campaign performance, optimization strategies, and recommendations to client stakeholders with confidence • Translate complex programmatic concepts into clear insights that demonstrate value and impact on enrollment • Manage client expectations while advocating for innovative approaches and necessary optimizations • Develop and maintain strong relationships with platform technology partners (Google, Amazon, Meta, Snapchat, TikTok, etc.) • Stay current on platform updates, new features, and beta opportunities relevant to education marketing • Identify and evaluate new technologies, data sources, or tactics that could drive enrollment results • Negotiate preferred access to inventory, beta features, or added value opportunities • Ensure team leverages full platform capabilities and stays ahead of industry changes • Set performance expectations and ensure campaigns achieve delivery and KPI goals (inquiries, applications, enrollments) • Guide advanced analytics approaches including attribution modeling, incrementality testing, and audience analysis • Review and approve weekly, monthly, and quarterly performance reports before client delivery • Identify trends, risks, and opportunities in campaign data; translate findings into strategic recommendations • Contribute to process improvements that enhance efficiency, quality, or performance outcomes

🎯 Requirements

• 6+ years of professional experience in digital media buying with focus on programmatic and social platforms • 2+ years managing teams responsible for hands-on-keyboard campaign execution • Advanced expertise across programmatic DSPs (DV360, Amazon DSP) and social platforms (Meta, Snapchat, TikTok, LinkedIn) • Deep understanding of digital advertising ecosystem including supply paths, data strategies, and measurement approaches • Experience in higher education marketing, student recruitment, or education services strongly preferred • Proven track record achieving performance goals and driving measurable business results • Strong analytical capabilities with ability to translate data into strategic insights • Excellent presentation and communication skills for C-level stakeholder interactions • Demonstrated leadership abilities including coaching, conflict resolution, and team development.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities