Senior Product Marketing Manager

May 5

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WECHEER

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B2B • eCommerce • Retail

WECHEER is an end-to-end trade management tool designed specifically for Consumer Packaged Goods (CPG) brands. It empowers brands to control and enhance their purchase moments through features such as smart scanning, customer segmentation, gamification, and offline data capturing. By leveraging data-driven insights and innovative engagement strategies, WECHEER helps brands improve their ROI and brand loyalty while optimizing their channel management processes.

11 - 50 employees

Founded 2016

🤝 B2B

🛍️ eCommerce

🛒 Retail

💰 Seed Round on 2021-12

📋 Description

• Optimize onboarding, in-app messaging, and user journeys for self-service adoption. • Develop freemium models, trials, and upgrade paths to boost activation. • Analyze funnel metrics and product usage to refine engagement strategies. • Create sales enablement materials (decks, ROI calculators, battle cards). • Improve lead scoring to route high-intent users between self-serve and enterprise sales. • Support persona-based marketing campaigns with demand gen teams. • Craft messaging and value propositions for self-serve users and enterprise buyers. • Lead product launches and align with Sales, Product, and Marketing. • Continuously refine market positioning for enterprise credibility and self-service ease. • Use analytics and A/B testing to optimize activation and self-serve adoption. • Conduct competitive analysis to strengthen differentiation and market expansion. • Work with Client Success to drive retention, upsell, and expansion strategies.

🎯 Requirements

• 4-8 years of experience in B2B SaaS Product Marketing, preferably in a growth-oriented or self-service SaaS model. • Strong expertise in growth funnels, PLG (Product-Led Growth), and SaaS onboarding optimization. • Experience working on self-serve onboarding models, freemium strategies, or expansion revenue initiatives. • Proven track record of GTM strategy execution, sales enablement, and demand generation collaboration. • Data-driven mindset—comfortable with product analytics tools (Mixpanel, Amplitude), CRM (Salesforce, HubSpot), and A/B testing frameworks. • Exceptional storytelling and positioning skills, with the ability to communicate complex value propositions simply. • Bonus Points • Experience in Martech, Adtech, CPG SaaS, or Enterprise Trade Marketing SaaS. • Background in subscription models, user segmentation, or SaaS pricing strategies. • Hands-on experience optimizing self-serve conversion and customer expansion efforts.