Senior PR Specialist

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October 16

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Wellness Extract

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Wellness • eCommerce • B2C

Wellness Extract is a direct-to-consumer supplement company that formulates and sells science-informed dietary supplements and wellness bundles focused on gut, brain, heart, skin, detoxification, hormone balance, and healthy aging. The brand emphasizes clinically studied ingredients, third‑party testing, GMP/FDA-inspected manufacturing, and offers guided product selection (a wellness quiz), bundles and single‑ingredient products (e. g. , tocotrienols, astaxanthin, bovine colostrum, molecular hydrogen tablets). Products are sold online via an e-commerce storefront and include education and blog content to support customers.

11 - 50 employees

🧘 Wellness

🛍️ eCommerce

👥 B2C

📋 Description

• Develop and execute proactive PR strategies that build trust, credibility, and brand authority in the wellness and nutraceutical sector. • Ensure all communications align with scientific integrity, regulatory standards, and brand values. • Monitor media and public sentiment, identifying potential risks and responding with appropriate messaging. • Amplify core wellness narratives through earned media, digital storytelling, and thought leadership campaigns. • Lead PR response strategies during product-related concerns, misinformation incidents, or regulatory issues. • Draft official statements, Q&As, press releases, and media responses to ensure clear and transparent communication. • Develop and maintain crisis communication protocols and provide training to key internal stakeholders. • Conduct SWOT and competitor analyses to support strategic brand positioning. • Provide actionable insights to leadership teams based on media trends, consumer sentiment, and regulatory developments. • Maintain a structured archive of campaigns, media coverage, product communications, and regulatory statements.

🎯 Requirements

• Bachelor’s or Master’s degree in Communications, Public Relations, Journalism, Marketing, or a related field. • 7–10+ years of professional experience in PR, preferably within healthcare, nutraceuticals, pharmaceuticals, wellness, or life sciences. • Proven track record in crisis communication, reputation management, and strategic media relations. • Strong understanding of regulatory and compliance standards in health and wellness industries. • Excellent writing, editing, and presentation skills, with the ability to craft accurate, credible, and persuasive communications. • Proficiency in PR and monitoring tools such as Meltwater, Cision, Brandwatch, and Google Alerts. • Demonstrated experience in handling sensitive and scientific communication with precision and professionalism.

🏖️ Benefits

• Opportunity to work with the #1 Vitamin E brand in North America with a rapidly growing global footprint. • Be part of a team that combines science, innovation, and modern brand-building strategies. • Exposure to next-generation marketing and PR approaches, including thought leadership, influencer marketing, and AI-powered communication. • Direct collaboration with C-suite executives and senior leadership. • Flexible work environment with global impact and strong career growth opportunities.