Senior CRM Analyst

November 20

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Welltech

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Wellness • B2C • SaaS

Welltech is a data-driven company specializing in health and wellness applications. With over 200 million installs, Welltech focuses on developing products geared towards fitness, weight loss, and healthy living, such as the popular apps Muscle Booster and Yoga-Go. The company's offerings are designed to improve the health of millions of people globally and include fitness guides, diet plans, and yoga routines. Welltech emphasizes constant growth and learning, supported by a team of over 700 professionals who work to create reliable, expert-endorsed content. Their products aim to offer comprehensive solutions for fitness and weight management, with a solid foundation in data and analytics.

201 - 500 employees

Founded 2017

🧘 Wellness

👥 B2C

☁️ SaaS

💰 Series A on 2017-12

📋 Description

• Informing CRM Strategy: Act as the key analytical owner for customer segments. You will conduct advanced, in-depth analysis of customer behavior, identifying and modeling key drivers for engagement, retention, churn, and LTV to influence the strategic direction of our CRM campaigns. • Analyzing Customer Journey & Lifecycle: Conduct complex analysis of the entire customer lifecycle to identify key moments of friction and opportunity. You will provide data-driven recommendations to CRM Managers to help them optimize onboarding, retention, and pre-churn journeys. • Leading Experimentation & Analysis: Partner with the CRM team to design, monitor, and analyze complex A/B and multivariate tests. You will own the analytical lifecycle from hypothesis validation and statistical design to post-test analysis, delivering clear insights on what drives user behavior. • Advanced Analytics & Reporting: Design, build, and maintain advanced Tableau dashboards and reports that translate complex data into clear insights. You'll conduct complex root-cause analyses on performance trends, presenting your findings and recommendations to both technical and senior-level stakeholders. • Project Leadership & Mentorship: Lead complex analytical projects with manageable risks and resource requirements. Serve as a valuable support resource for colleagues, mentoring junior analysts and explaining complex concepts to the team.

🎯 Requirements

• 5+ years of experience in a CRM, Marketing, or Product Analyst role. • Advanced SQL skills, including complex joins, subqueries, and analytical functions (e.g., window functions). • Advanced knowledge of A/B testing, including experimental design and statistical analysis. • Advanced proficiency with data visualization tools, eg, Tableau. • Experience with Cohort Analysis and a deep understanding of the customer behavioral lifecycle. • Experience with subscription-based monetization. • Intermediate knowledge of Python. • Proven ability to work independently with limited supervision on problems of diverse and complex scope. • Excellent communication skills, capable of explaining complex concepts to both technical and non-technical stakeholders to build consensus.

🏖️ Benefits

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together. • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day. • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!