Growth Marketing Specialist

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4 days ago

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Supermom Business

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B2C • eCommerce • Social Impact

Supermom Business is a women and family-focused digital platform where moms can receive shopping and parenting recommendations from other moms. The platform offers a range of freebies and allows moms to earn by sharing reviews and insights within a highly engaged community in Southeast Asia (SEA).

51 - 200 employees

👥 B2C

🛍️ eCommerce

🌍 Social Impact

💰 Series A on 2023-01

📋 Description

• What You’ll Do • 1. Full-Funnel Growth & User Acquisition • - Drive user acquisition and activation across all Supermom platforms (app, web, community, AI chat on WhatsApp). • - Build and optimise multi-channel campaigns (Meta, Google, TikTok, CRM, partnerships, community) to deliver consistent growth. • - Own and track key metrics across the funnel — awareness, sign-ups, activation, engagement, retention. • 2. Experimentation & Optimization • - Run structured experiments (A/B tests on creatives, audiences, landing pages, offers) to identify scalable growth levers. • - Continuously optimise campaigns for key metrics: CTR, CVR, CPI/CAC, retention and engagement. • - Help maintain and prioritise a simple experiment backlog/roadmap with clear hypotheses, success metrics and learnings. • 3. Cross-Functional Collaboration • - Partner with Product to optimise onboarding, engagement flows, and referral programs. • - Work with CRM on lifecycle campaigns that convert new users into active, loyal members. • - Collaborate with Content & Community teams to design messages and activations that resonate with parents across life stages. • - Align closely with Performance Marketing to integrate paid media learnings into the broader growth strategy. • 4. Analytics, Reporting & Insights • - Use analytics tools (e.g. Google Analytics, Firebase, Mixpanel or similar) to track funnel performance and campaign impact. • - Build and update simple dashboards or regular reports, highlighting what’s working, what’s not, and recommended next steps. • - Monitor competitor campaigns and market trends in parenting, apps and AI, and propose new ideas based on what you see.

🎯 Requirements

• What You Bring • - 2–4 years’ experience in growth, performance, or digital marketing — ideally in a consumer app, martech, or digital-first brand. • - Hands-on experience running paid and organic campaigns across multiple channels. • - Proficiency with analytics and experimentation tools; confident interpreting data and presenting insights. • - Creative problem-solver who’s comfortable testing new ideas and iterating fast. • - Collaborative and proactive — thrives in a cross-functional, regional environment. • - A genuine interest in AI, community-led brands, and technology that improves everyday life.

🏖️ Benefits

• What You’ll Gain • - A front-row seat in scaling one of Southeast Asia’s most exciting AI-driven parent ecosystems. • - Real ownership of campaigns and experiments that directly impact user growth. • - Mentorship from experienced Growth, CRM, and Product Marketing leaders. • - Regional exposure across Singapore, Malaysia, and Indonesia. • - A meaningful career where creativity and technology make a real difference.