Director, Product Marketing - Health & Benefits

Job not on LinkedIn

August 9

Apply Now

Receive Emails with Similar Jobs

WEX

WebsiteLinkedInAll Job Openings

Transport • Finance • Fintech

WEX is a global commerce platform specializing in various business solutions to address operational challenges. They provide services in managing and mobilizing fleets with their fuel card systems, offering comprehensive fleet management and analytics. Additionally, they focus on business payments solutions that streamline processes across industries, enhancing efficiency and security. WEX is also involved in employee benefits administration, helping organizations effectively manage health and reimbursement accounts. Their diverse range of services caters to numerous sectors, emphasizing innovation, sustainability, and effective solutions for business growth.

5001 - 10000 employees

Founded 1983

🚗 Transport

💸 Finance

💳 Fintech

💰 $310M Post-IPO Debt on 2020-06

📋 Description

• Own positioning, messaging, and go-to-market strategy across our Health & Benefits portfolio—tailored to employers, brokers, partners, and account holders. • Lead a team of PMMs responsible for launches, lifecycle strategy, and sales enablement across regulated and consumer-facing products. • Translate complex product, legal, and regulatory updates into language and tools that empower sales and drive adoption. • Use AI tools to accelerate insight generation, scale campaign development, and personalize experiences across segments. • Partner with product, growth, and CX teams to shape roadmap strategy and ensure tight feedback loops between marketing and the market. • Define key marketing KPIs and build the systems to measure, report, and act on what’s working—and what’s not.

🎯 Requirements

• 10+ years of experience in B2B or B2B2C product marketing, with a strong background in fintech, healthcare, benefits tech, or compliance-heavy products. • Proven success leading product marketing teams and GTM strategies that drive measurable revenue impact. • Mastery of customer segmentation, value proposition design, and field enablement—across both direct and partner channels. • Working knowledge of AI tools (e.g., GenAI, predictive analytics, sales intelligence) and how to apply them in messaging, campaign design, and performance optimization. • Strong operational instincts—you build systems that scale and help your team move faster and smarter. • Clear communicator with a bias for action and a passion for helping people better understand and use their benefits.

🏖️ Benefits

• health, dental and vision insurances • retirement savings plan • paid time off • health savings account • flexible spending accounts • life insurance • disability insurance • tuition reimbursement • and more