Chief Growth – Marketing Officer

November 1

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Wirex

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Fintech • Web 3 • Banking

Wirex is a financial technology company that provides a range of services for managing cryptocurrencies and traditional financial assets. Established in 2014, Wirex has supported over 6 million customers worldwide and processed transactions exceeding $20 billion. It offers products such as the Wirex card, which allows users to earn up to 8% Cryptoback™ rewards on transactions, and X-Accounts, which offer up to 16% interest on certain currencies. Wirex's platform supports various digital assets and stablecoins, providing a secure and simple way to earn, trade, and manage money in the Web3 ecosystem. Additionally, Wirex provides a free and instant cross-chain bridge for stablecoins and crypto and offers the unique capability to borrow stablecoins starting at 0% APR. The company is committed to pioneering global payment innovations and offers a robust infrastructure for digital asset management, catering to both individual and institutional needs.

201 - 500 employees

Founded 2014

💳 Fintech

🌐 Web 3

🏦 Banking

💰 Series B on 2021-12

📋 Description

• Design and implement end-to-end growth strategies to accelerate user and partner acquisition, engagement, and retention across B2C, B2B, and B2C2B channels. • Identify new market opportunities, partnerships, and commercial models that strengthen customer lifetime value and drive business expansion. • Operate as both strategic architect and hands-on executor, ensuring a direct link between strategy, implementation, and measurable results. • Define, evolve, and protect the company’s brand identity across all markets and customer types. • Lead the development and execution of integrated marketing campaigns, spanning digital, social, influencer, community, PR, and event channels. • Inspire and lead a small but high-performing marketing team, setting clear priorities and fostering creativity, accountability, and innovation. • Lead with evidence, using data, metrics, attribution models, and analytics to guide decisions and demonstrate ROI. • Implement frameworks for growth experimentation and A/B testing, embedding a culture of continuous learning and performance optimization. • Build dashboards and reporting structures that connect marketing impact to financial and commercial outcomes. • Manage a lean but effective marketing budget, prioritising initiatives with the greatest growth impact. • Present compelling, data-backed business cases for increased investment where measurable opportunity exists. • Partner with key executives to align marketing and growth strategies with company-wide objectives. • Collaborate with Product, Engineering and Risk & Compliance teams to co-ordinate launches, messaging, and market positioning. • Ensure the marketing and growth function operates as a strategic pillar of the business, not a support function. • Stay ahead of emerging trends across crypto, fintech, retail, Web3, and AI, identifying new tools and platforms to enhance customer engagement and brand presence. • Represent the brand externally as a thought leader, building credibility and influence within the digital asset and retail sectors.

🎯 Requirements

• Proven track record of driving growth and brand development across crypto, fintech or digital payment sectors. • Direct experience in B2C, B2B, and B2C2B go-to-market models and growth funnels. • Deep understanding of crypto and blockchain user behaviour, regulatory environments, and digital community dynamics. • Strong grounding in data-driven marketing, performance analytics, and ROI-based decision-making. • A leader who is hands-on, resourceful, and unafraid to “muck in” alongside the team. • Skilled at operating with lean budgets while achieving maximum impact through creative efficiency. • Excellent leadership, communication, and stakeholder management skills, capable of influencing diverse teams and geographies. • Financial literacy and commercial mindset to translate marketing activities into clear business outcomes.

🏖️ Benefits

• Enhanced vacation + Public Holidays. • Birthday and Service Anniversary off each year. • Paid Charity Day. • Remote working and flexible hours. • Annual Training Allowance. • Extensive opportunity to grow your career and professional development at an innovative FinTech.