Senior Manager, Lifecycle Marketing

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October 31

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wisp

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Since its launch in 2018, Wisp’s mission has always been to make sexual healthcare inclusive, cost-effective, and accessible—for everyone.As the leading sexual and reproductive Telehealth service, Wisp is committed to providing specialized services to address the most intimate of issues.Whether patients need a quick prescription or a trusted over-the-counter remedy, Wisp connects them with real-time providers and guides to help safely navigate symptoms and get back on track.Benefits of working at Wisp: - Work remotely, from anywhere in the world - Flexible hours - Mission-drivenInterested in working at a mission-driven company that’s doing things differently and allows you to work from anywhere? Passionate about sexual and reproductive healthcare? Join Wisp!

11 - 50 employees

📋 Description

• Develop and execute comprehensive lifecycle marketing strategies, encompassing all stages of the customer journey (acquisition, onboarding, retention, and expansion). • Regularly report on the performance of lifecycle marketing programs to senior leadership. • Identify areas for improvement and make data-driven recommendations. • Define and track key performance indicators (KPIs) to measure the effectiveness of lifecycle marketing programs. • Set the vision and roadmap for lifecycle marketing, aligning with overall business goals. • Collaborate with cross-functional teams (product, engineering, operations, customer success, compliance, and clinical ops) to ensure alignment and effective execution. • Design, implement, and optimize multi-channel lifecycle marketing campaigns, flows, and transactional communications (email, in-app messaging, SMS, etc.). • Develop and manage customer segmentation and personalization strategies. • Conduct A/B testing and other experiments to continuously improve campaign performance. • Analyze customer data and behavior to identify trends and insights that inform retention strategies. • Partner with Brand Marketing team to launch patient-facing surveys to gather zero-party insights. • Lead and develop a team of lifecycle marketing professionals. • Foster a collaborative and results-oriented team environment. • Stay up-to-date with the latest trends and technologies in lifecycle marketing. • Manage and optimize the use of lifecycle marketing platforms and tools.

🎯 Requirements

• 7+ years of experience in lifecycle marketing, CRM marketing, or related field. • 1-2 years managing a team. • Bachelor's degree in marketing, business, or related field; MBA preferred. Relevant experience is also a consideration. • Ability to navigate a highly regulated market with considerations of privacy, PHI, & HIPAA. • Strong understanding of customer behavior and segmentation. • Experience with lifecycle martech tools such as Klaviyo, Braze, or Iterable. • Excellent communication and collaboration skills. • Strong analytical skills and ability to use data to inform decisions. • Experience with business intelligence tools such as Looker or Tableau. • Experience with A/B testing and experimentation. • Experience with SMS and push notification marketing.

🏖️ Benefits

• Health insurance • Wellness programs