General Manager, FGO

Job not on LinkedIn

November 25

Apply Now

Receive Emails with Similar Jobs

WM Partners, LP

WebsiteLinkedInAll Job Openings

B2B • Finance • Wellness

WM Partners, LP is a private equity firm focused on investing in health and wellness brands. With over $1. 1 billion invested in the sector, the firm is committed to building iconic brands that improve the lives of individuals and contribute positively to society. WM Partners offers strategic and operational expertise to lower-middle market companies, leveraging over 340 years of combined entrepreneurial and investment experience. The firm prioritizes diversity, sustainability, responsible investing, and community involvement, positioning itself as a trusted partner in the health and wellness sector.

11 - 50 employees

🤝 B2B

💸 Finance

🧘 Wellness

📋 Description

• Define and drive the long-term brand strategy and vision for FGO, ensuring a strong, consistent brand identity across all consumer touchpoints. • Lead the development and execution of integrated marketing plans across DTC, Amazon, retail, and international channels, working closely with internal and external partners. • Own the full marketing calendar, including product launches, campaigns, and promotional initiatives that drive awareness, trial, and loyalty. • Champion consumer insights and data-driven decision-making to continuously optimize performance and deepen consumer engagement. • Oversee the innovation pipeline in collaboration with cross-functional teams, bringing new product ideas to life that align with consumer needs and brand values. • Manage and mentor a growing marketing team, fostering a high-performance, collaborative, and mission-driven culture. • Drive creative development and storytelling across digital, social, email, content, and packaging – ensuring alignment with the brand. • Partner with eCommerce, sales, and operations teams to ensure cohesive strategies across the funnel, from discovery to conversion to retention. • Lead performance analysis and reporting of all marketing initiatives to identify ROI, trends, and opportunities for improvement. • Act as a brand steward both internally and externally, representing FGO at key events, with media, and with partners as needed.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree strongly preferred • 10+ years of marketing experience, including 5+ years in a senior brand leadership role at a CPG or wellness brand • Proven ability to build and scale brands across DTC, Amazon, and retail channels, with a strong track record of delivering results • Deep experience with data-driven marketing, consumer insights, and analytics platforms (e.g., Google Analytics, Amazon insights, DTC dashboards) • Strong leadership skills with experience building and mentoring high-performing teams • Creative and strategic thinker with exceptional storytelling, positioning, and communication abilities • Highly collaborative with the ability to influence cross-functional partners and senior stakeholders • Deep passion for health, wellness, and sustainability – and a genuine connection to FGO’s mission of clean, accessible superfoods • Experience in fast-paced, entrepreneurial environments, ideally with exposure to private equity or high-growth brands • NICE TO HAVE • Experience leading a brand through rapid growth or transformation • Background in working with private equity-backed businesses • MBA or advanced business/marketing degree • Familiarity with international expansion strategies

🏖️ Benefits

• Comprehensive Health Benefits • 401K with a generous match • Generous Paid Time Off and Holidays • Telemedicine & Employee Assistance Program (EAP) resources • Paid Parental Leave (primary & non-primary) • Short-term and Long-term disability • Education, Fitness & BeWell Flex Funds • Rewards & Recognition (Bucketlist, Wellie Awards & Employee of the Month) • Employee Referral Program • Free Product across all brands!