WONGDOODY
B2B • Marketing
WONGDOODY is an agency that prides itself on delivering both incredible creative experiences and credible business results. With a global presence across North America, Europe, India, and Asia Pacific, they specialize in future-proof marketing, experience design, and immersive experiences. Their work is characterized by innovative strategies in brand communication and collaborations with notable clients like the Financial Times and Infosys. The agency aims to build connections in data-driven workplaces and offers insights through webinars and conversations with leaders.
501 - 1000 employees
🤝 B2B
Senior Digital Marketing Analyst – all genders
Job not on LinkedIn
November 3
🗣️🇩🇪 German Required
WONGDOODY
B2B • Marketing
WONGDOODY is an agency that prides itself on delivering both incredible creative experiences and credible business results. With a global presence across North America, Europe, India, and Asia Pacific, they specialize in future-proof marketing, experience design, and immersive experiences. Their work is characterized by innovative strategies in brand communication and collaborations with notable clients like the Financial Times and Infosys. The agency aims to build connections in data-driven workplaces and offers insights through webinars and conversations with leaders.
501 - 1000 employees
🤝 B2B
📋 Description
• Plan, launch, and optimize 6-figure paid campaigns across Meta, Google, TikTok, and Pinterest; own end-to-end setup, pacing, and iterative optimization. • Consult and educate clients through their performance journey: align goals, right-size expectations, and create pragmatic roadmaps and campaign plans. • Build channel mixes and media plans tied to clear KPIs; run structured A/B tests (audience, creative, placements) and feed learnings back to strategy and creative teams. • Manage budgets and vendor/partner relationships to support integrated programs. • Own social/content analytics for (mostly) organic content (e.g., Instagram, TikTok, YouTube, LinkedIn) and owned web: define KPI frameworks, content taxonomies, and benchmarks that tie to business outcomes. • Build and maintain automated, reliable dashboards (Looker Studio/Data Studio; GA4; Sheets/Excel; Power BI/Tableau a plus) with weekly/monthly/quarterly cadences and crisp executive readouts. • Establish and enforce data hygiene: UTM standards, tagging conventions, pixel/GTM QA, and privacy-aware measurement practices. • Translate complex data into clear narratives and next steps for non-technical stakeholders; turn insights into content/creative briefs and test plans. • Run and evaluate experiments beyond paid (format mix, hooks/thumbnails, posting cadence, timing, creator vs. brand posts); document learnings and rollouts. • Create reporting templates/playbooks, track SLAs, and continuously improve how we collect, visualize, and communicate performance. • Co-shape creative content strategy with strategy/creative teams; develop insights-driven briefs and editorial guidance for organic social. • Contribute to adjacent lifecycle work (email/CRM) when needed and help connect insights across the funnel. • Partner with UX/design on data-informed wireframes/flows; instrument measurement and recommend improvements to reduce friction.
🎯 Requirements
• 6–8 years in digital marketing with hands-on paid media experience and strong social/content analytics chops (agency background a plus). • Fluency in ad platforms (Meta/Google/TikTok/Pinterest), GA4, and Google Tag Manager; you’re comfortable auditing pixels/conversions. • Strong dashboarding skills (Looker Studio required; Power BI/Tableau a plus) and advanced Excel/Sheets; basic SQL or Python for analysis is a nice-to-have. • Proven experience building KPI frameworks, content tagging/taxonomies, and UTM governance; you care about data quality and consistency. • Ability to educate and influence less-mature clients: clear storytelling, workshop facilitation, and the confidence to set realistic plans and push back gracefully. • Cross-disciplinary collaboration with strategy, creative, and design; you can turn insights into briefs and experiments that teams actually use. • Familiarity with UX/CRO practices and landing-page diagnostics; bonus points for OOH/DOOH planning and simple offline-to-online measurement. • Curious and experiment-minded; you design tests, measure incrementality where feasible, and sunset weak ideas quickly. • Awareness of platform and privacy changes (e.g., iOS/ATT, cookie deprecation, GDPR) and their measurement implications. • Excellent communication and presentation skills; operational rigor and documentation mindset. • Fluency in German and English.
🏖️ Benefits
• Flexible working hours and 100% overtime compensation • Work where it works for you. At home or in the office, or any mix you like • Working for strong brands and clients we believe in • 30 days' vacation per year • Urban Sports Club • Company Benefits • Nice people in welcoming teams
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