Lead Product Marketing Manager, Growth Solutions

November 27

Apply Now

Receive Emails with Similar Jobs

Workiva

WebsiteLinkedInAll Job Openings

SaaS • Finance • Compliance

Workiva is a cloud-based, AI-powered platform that unifies financial reporting, risk and compliance management, and sustainability reporting. It enables teams to connect data across systems, collaborate in real time, automate reporting (including XBRL tagging), and maintain auditability and traceability for regulated disclosures and assurance processes. Workiva serves large enterprises and finance, legal, audit, and sustainability teams to accelerate reporting, improve accuracy, and reduce risk.

1001 - 5000 employees

Founded 2008

☁️ SaaS

💸 Finance

📋 Compliance

📋 Description

• Lead the formulation of growth strategies with an emphasis on evaluating build, buy, and partner options to meet organizational goals • Conduct comprehensive evaluations, business and technology, both, of potential partners and identify acquisition opportunities to enhance the company's capabilities • Establish criteria for marketplace expansion including financial modeling, total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM) • Partner with our Growth Solutions team to define and pitch new opportunities in alignment with Workiva’s idea-to-incubation (i2i) process • Develop the go-to-market (GTM) strategy for new markets, solutions, and use cases as part of a cross-functional growth and incubation teams • Collaborate with Customer, R&D, Partner and Solutions Engineering teams to define strategy, delivery models, and execution plans, ensuring product and GTM strategies align with market needs to drive growth and retention • Analyze and package market and industry trends, customer needs, competition to shape our growth strategy and drive product market fit • Play a crucial role in positioning our growth solutions in relevant industry reports, such as Forrester Wave and Gartner MQ

🎯 Requirements

• Undergraduate Degree or equivalent combination of education and experience in a related field • 8+ years experience in growth marketing or related fields • Experience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS) expertise • Proficiency in defining, launching, and governing scalable solutions to support growth marketing strategy • Exposure to financial, risk, and sustainability trends and the evolving role of technology in global companies • Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management • Ability to navigate ambiguity with a natural curiosity to uncover opportunities in new markets by leveraging new technology trends • Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success • Strategic mindset with the ability to derive insights from data for decision-making • Proven ability to innovate and optimize business-driving strategies • Exceptional communication and program management skills

🏖️ Benefits

• A discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match and comprehensive employee benefits package