Client Engagement Marketing Specialist

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18 hours ago

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Workleap

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HR Tech • SaaS • Productivity

Workleap is a company that provides an integrated platform designed to improve the employee experience by focusing on engagement, performance, and development. Their suite of products includes Officevibe, Pingboard, and various Learning Management Systems (LMS) that help businesses tackle challenges like hybrid work, onboarding, professional development, and performance management. Workleap aims to create happier and more productive workplaces by making it easier for HR teams to manage and enhance their HR strategies. With a customer base exceeding 20,000 leaders globally, Workleap offers tools that are easy to implement and integrate with existing HR and productivity systems.

201 - 500 employees

👥 HR Tech

☁️ SaaS

⚡ Productivity

💰 Private Equity Round on 2023-06

📋 Description

• Identify and cultivate strong customer advocates across various segments, industries and use cases • Conduct customer interviews and transform testimonials into case studies, quotes and featured content • Manage and grow customer review programs (e.g., G2, Gartner Peer Insights) to support our category leadership • Maintain a pipeline of customers for references, stories and campaigns, partnering with customer-facing teams • Collaborate with content, brand and product marketing teams to amplify customer stories across multiple formats (written, video, social, email) • Support customer advocacy activities such as webinars, panels, speaking opportunities and visibility initiatives • Provide customer engagement assets and tools to Sales and Demand Generation teams to support campaigns, ABM and enablement activities • Track and measure the impact of customer engagement initiatives to derive insights and guide strategy • Experiment with AI tools to accelerate content creation, campaign execution and workflow automation

🎯 Requirements

• Minimum of 3 years of marketing experience, ideally in B2B SaaS or in customer-facing roles • Customer-centric mindset and a passion for showcasing user success • Excellent interviewing and storytelling skills; strong interpersonal abilities • Analytical approach focused on the business impact of engagement initiatives • Experience in customer engagement or community management, including managing review programs (G2; Gartner Peer Insights) • Comfortable collaborating with Account, Sales, Product Marketing and Creative teams • Curious and willing to experiment with new tools, including AI, to support content marketing at scale • Nice to have: experience with HubSpot or other customer marketing tools

🏖️ Benefits

• Inclusive environment • Flexibility to fit your day-to-day life and needs • Opportunities for career growth and to make your voice heard