Customer Advocacy Marketer

18 hours ago

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Workleap

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HR Tech • SaaS • Productivity

Workleap is a company that provides an integrated platform designed to improve the employee experience by focusing on engagement, performance, and development. Their suite of products includes Officevibe, Pingboard, and various Learning Management Systems (LMS) that help businesses tackle challenges like hybrid work, onboarding, professional development, and performance management. Workleap aims to create happier and more productive workplaces by making it easier for HR teams to manage and enhance their HR strategies. With a customer base exceeding 20,000 leaders globally, Workleap offers tools that are easy to implement and integrate with existing HR and productivity systems.

201 - 500 employees

👥 HR Tech

☁️ SaaS

⚡ Productivity

💰 Private Equity Round on 2023-06

📋 Description

• Identify and nurture strong customer advocates across segments, industries, and use cases; • Lead customer interviews and transform insights into compelling stories, case studies, testimonials, and spotlight features; • Manage and grow customer review programs (e.g., G2, Gartner Peer Insights) to support category leadership; • Maintain a pipeline of customers for stories, references, and campaigns in partnership with customer-facing teams; • Collaborate with Content, Brand, and Product Marketing to bring customer stories to life across multiple formats (written, video, social, email); • Support customer showcases, speaking opportunities, and visibility programs (webinars, panels, quotes, etc.); • Provide advocacy assets to Sales and Demand Gen for use in campaigns, ABM, and enablement; • Track and report on advocacy impact, asset production, and customer insights to inform strategy; • Experiment with AI tools to streamline content creation, campaign execution, and workflow automation.

🎯 Requirements

• 3+ years of marketing experience, ideally in B2B SaaS or customer-facing roles; • Customer-obsessed mindset with a passion for amplifying user success; • Strong interviewing and storytelling skills, with excellent relationship-building instincts; • Analytical and revenue-focused approach to advocacy, understands how customer stories drive business outcomes; • Background in customer advocacy or community building, with experience running peer review programs (G2; Gartner Peer Insights); • Comfortable working cross-functionally with Account Management, Sales, Product Marketing, and Creative teams; • Curious and experimental with new tools, excited to explore how AI can support content creation, workflows, and advocacy at scale; • Bonus: experience with HubSpot and other customer marketing tools is a strong asset.

🏖️ Benefits

• At Workleap, we build together, we trust each other, and we support each other in success or failure. You will be able to express yourself, evolve and develop your creativity in an environment that will adapt to your daily life and your needs. • We strive to create a healthy and inclusive work environment. This is everyone’s business.