Senior Public Relations Advisor – 12-month contract

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🔥 51 minutes ago

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Workleap

WebsiteLinkedInAll Job Openings

201 - 500 employees

👥 HR Tech

☁️ SaaS

⚡ Productivity

💰 Private Equity Round on 2023-06

HR Tech • SaaS • Productivity

Workleap is a company that provides an integrated platform designed to improve the employee experience by focusing on engagement, performance, and development. Their suite of products includes Officevibe, Pingboard, and various Learning Management Systems (LMS) that help businesses tackle challenges like hybrid work, onboarding, professional development, and performance management. Workleap aims to create happier and more productive workplaces by making it easier for HR teams to manage and enhance their HR strategies. With a customer base exceeding 20,000 leaders globally, Workleap offers tools that are easy to implement and integrate with existing HR and productivity systems.

📋 Description

• Media relations. Run and optimize the earned-press engine, keeping it pointed at competitive gaps and at plays that improve how LLMs perceive ShareGate. This covers press releases, executive bylines, story pitching, interview coordination, media inquiries, and the byline pipeline. You brief ShareGate's external PR agencies, review their output for quality, and hold them accountable to shared KPIs. • Executive thought leadership and internal alignment. You lead the executive thought leadership program for ShareGate: deciding which leaders speak on what and when, coaching spokespeople, and having the judgment to decline opportunities that do not serve the company narrative. • Creator strategy. Identify the creator targets with the most potential to move AI-search visibility across blogs, YouTube, LinkedIn, and social. Advise GTM on where to focus, measure each creator's impact, and help shape the pitches to land them. • Monitor, optimize and protect. You monitor and analyze coverage on an ongoing basis, including ShareGate's visibility in AI-generated answers (AEO) alongside traditional coverage and share of voice. • Employer brand. Apply the same earned-media muscle to Workleap's talent brand in Quebec and Canada, supporting the Corporate and People teams.

🎯 Requirements

• Proven experience developing and executing communication strategies across earned channels, ideally in tech or B2B; • Strong writing and editing across formats, from press releases to executive messaging, able to produce clear, compelling content with a point of view; • Established media relationships and hands-on experience pitching stories, coordinating interviews, and managing media inquiries, plus experience managing external PR agency partners; • Comfort managing and coaching executive spokespeople, with the judgment to know when an opportunity does or does not serve the narrative; • A strategic instinct for creator and influencer programs, and a genuine interest in using PR to shape how ShareGate gets surfaced through LLMs; • A natural relationship builder who earns trust fast, with media contacts, external agencies, executive spokespeople, and internal stakeholders alike; • Genuine eagerness to learn a highly technical product and the Microsoft 365 ecosystem quickly. You do not need to be an M365 expert on day one, but you are the kind of person who digs in, asks sharp questions, and gets fluent enough to pitch it credibly fast; • Self-directed and quick to ramp: you can absorb a strategy during a short overlap and run it independently; • Bonus: familiarity with the Quebec market and French language proficiency.

🏖️ Benefits

• Family health insurance + telemedicine + annual wellness budget. • Flexible vacation policy. • Remote work, with access to our Montreal office. • In-person gathering twice a year. • Claude access, for everyone.